Ready-to-Drink (RTD) Coffee - Northern Europe

The Ready-to-Drink (RTD) Coffee market in Northern Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in Northern Europe is the increasing demand for convenience among consumers. The fast-paced lifestyle in this region has led to a growing preference for on-the-go beverages that can be consumed easily and quickly. RTD Coffee offers a convenient solution for busy individuals who want to enjoy their favorite coffee flavors without the hassle of brewing and preparing it themselves. Another factor driving the growth of the market is the rising popularity of coffee culture in Northern Europe. Countries like Sweden, Norway, and Denmark have a strong coffee culture, with a high consumption of coffee per capita. The introduction of RTD Coffee has allowed consumers to enjoy their favorite coffee flavors in a ready-to-consume format, further fueling the demand for these products.

Trends in the market: One of the key trends in the RTD Coffee market in Northern Europe is the increasing focus on health and wellness. Consumers in this region are becoming more health-conscious and are seeking healthier alternatives to traditional coffee beverages. As a result, there has been a growing demand for RTD Coffee products that are low in sugar, fat, and calories. Manufacturers are responding to this trend by introducing healthier options, such as RTD Coffee with plant-based milk alternatives and natural sweeteners. Another trend in the market is the growing popularity of premium and specialty RTD Coffee products. Consumers in Northern Europe are willing to pay a premium for high-quality and unique coffee flavors. This has led to the introduction of a wide range of specialty RTD Coffee products, including cold brews, flavored coffees, and single-origin coffees. The availability of these premium options has further expanded the market and attracted a wider consumer base.

Local special circumstances: Northern Europe is known for its cold climate, and this has had an impact on the RTD Coffee market in the region. During the colder months, there is a higher demand for hot coffee beverages, which has traditionally been the preferred choice for consumers. However, with the introduction of RTD Coffee, consumers now have the option to enjoy their favorite coffee flavors even in cold weather. This has contributed to the growth of the market throughout the year, rather than being limited to the warmer months.

Underlying macroeconomic factors: The strong economy in Northern Europe has also played a role in the growth of the RTD Coffee market. With high disposable incomes and a willingness to spend on premium products, consumers in this region are more likely to purchase RTD Coffee beverages. Additionally, the well-developed retail infrastructure and widespread availability of RTD Coffee products have made it easier for consumers to access and purchase these products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Northern Europe is experiencing growth due to the increasing demand for convenience, the rising popularity of coffee culture, and the focus on health and wellness. The availability of premium and specialty options, as well as the impact of the local climate, have also contributed to the market's development. The strong economy and well-developed retail infrastructure in the region have further supported the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.