Soft Drinks - Central Africa | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$8.13bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$698.20m in 2024.
Revenue, combined amounts to US$8.83bn in 2024.
The revenue, at home is expected to grow annually by 9.82% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$84.26 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 4.67bn L by 2024.
Volume, out-of-home is expected to amount to 85.98m L in 2024.
Volume, combined is expected to amount to 4.76bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 3.5% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 48.39L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Central Africa has been experiencing significant growth in recent years, driven by changing customer preferences and underlying macroeconomic factors. Customer preferences in the region have shifted towards healthier beverage options, with consumers becoming more conscious about the impact of sugary drinks on their health. This has led to an increased demand for low-sugar or sugar-free soft drinks, as well as natural and organic alternatives. Additionally, consumers are also looking for functional beverages that offer added health benefits, such as energy drinks or drinks with vitamins and minerals. Trends in the market reflect these changing preferences, with a rise in the availability and popularity of healthier soft drink options. Many major soft drink companies have introduced new product lines that cater to these trends, offering a wider range of low-sugar or sugar-free options. In addition, there has been an increase in the number of local and regional players entering the market, offering unique and innovative soft drink products that cater to specific customer preferences. Local special circumstances in Central Africa also play a role in the development of the soft drinks market. The region has a young and growing population, with a rising middle class and increasing urbanization. This has resulted in higher disposable incomes and a greater willingness to spend on non-essential items such as soft drinks. Additionally, the hot and humid climate in many parts of Central Africa makes soft drinks a popular choice for hydration and refreshment. Underlying macroeconomic factors further contribute to the growth of the soft drinks market in Central Africa. Economic stability and increasing GDP per capita have led to higher consumer spending power, allowing more people to afford soft drinks on a regular basis. Furthermore, improvements in infrastructure and distribution networks have made soft drinks more accessible to consumers in remote areas, driving market penetration. In conclusion, the Soft Drinks market in Central Africa is developing in response to changing customer preferences towards healthier options, as well as underlying macroeconomic factors such as rising disposable incomes and improved infrastructure. This has led to an increase in the availability and popularity of low-sugar or sugar-free soft drinks, as well as functional beverages. The region's young and growing population, along with its hot climate, also contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.