Ready-to-Drink (RTD) Coffee - Central Africa

The Ready-to-Drink (RTD) Coffee market in Central Africa is experiencing significant growth and development. Customer preferences in Central Africa are shifting towards convenience and on-the-go products, which has contributed to the increasing demand for RTD Coffee. Consumers in this region are increasingly looking for quick and easy options to satisfy their caffeine cravings, especially in urban areas where busy lifestyles are prevalent. Trends in the market show that multinational coffee companies are expanding their presence in Central Africa, introducing a wide range of RTD Coffee products to cater to the growing demand. These companies are leveraging their global expertise and resources to develop innovative flavors and packaging that appeal to the local consumer preferences. Additionally, they are investing in marketing and promotional activities to create awareness and generate excitement around RTD Coffee in the region. Local special circumstances, such as the hot and humid climate in Central Africa, also play a role in the development of the RTD Coffee market. The weather conditions make cold beverages more appealing to consumers, and RTD Coffee provides a refreshing and convenient option for those looking for a caffeine boost. Furthermore, the increasing urbanization and rising disposable incomes in Central Africa have contributed to the growth of the RTD Coffee market, as consumers have more purchasing power and are willing to spend on premium and convenient products. Underlying macroeconomic factors, such as the overall economic growth and stability in Central Africa, have provided a favorable environment for the development of the RTD Coffee market. As the economy continues to grow, consumers have more disposable income to spend on non-essential items like RTD Coffee. Additionally, the increasing urbanization and changing lifestyles in the region have created a demand for convenient and on-the-go products, which has further fueled the growth of the RTD Coffee market. Overall, the Ready-to-Drink Coffee market in Central Africa is experiencing significant growth and development due to the shifting customer preferences towards convenience, the introduction of innovative products by multinational coffee companies, the local special circumstances such as the climate, and the underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for RTD Coffee in Central Africa will continue to increase, presenting opportunities for both local and international coffee companies to capitalize on this growing trend.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.