Bottled Water - Central Africa

The Bottled Water market in Central Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are actively seeking out alternatives to sugary drinks. Bottled water provides a convenient and refreshing option for hydration, making it a popular choice among consumers in Central Africa. Trends in the market show that consumers are also increasingly concerned about the quality and safety of their drinking water. In many countries in Central Africa, access to clean drinking water is limited, and tap water is often not considered safe for consumption. As a result, consumers are turning to bottled water as a reliable and safe source of hydration. Local special circumstances in Central Africa contribute to the growth of the bottled water market. The region has a hot and humid climate, making it essential for individuals to stay hydrated throughout the day. Additionally, the lack of reliable infrastructure for water treatment and distribution further drives the demand for bottled water. Underlying macroeconomic factors also play a role in the development of the bottled water market in Central Africa. Economic growth in the region has led to an increase in disposable income, allowing consumers to spend more on bottled water. Furthermore, urbanization and population growth have resulted in a larger consumer base, further fueling the demand for bottled water. In conclusion, the Bottled Water market in Central Africa is experiencing growth due to shifting customer preferences towards healthier beverages, concerns about water quality and safety, local special circumstances such as climate and infrastructure, and underlying macroeconomic factors such as economic growth and population growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.