Ready-to-Drink (RTD) Tea - Central Africa

The Ready-to-Drink (RTD) Tea market in Central Africa has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards healthier beverage options, and RTD tea has emerged as a popular choice. Consumers are increasingly seeking beverages that offer both refreshment and health benefits, and RTD tea fits the bill perfectly. The market has witnessed a growing demand for natural and organic RTD tea products. Customers are becoming more conscious of the ingredients used in their beverages and are opting for products that are free from artificial flavors, sweeteners, and preservatives. This trend is in line with the global shift towards healthier and more natural food and beverage options. Another customer preference driving the growth of the RTD tea market in Central Africa is convenience. Busy lifestyles and an increasing number of on-the-go consumers have led to a rise in demand for ready-to-drink beverages. RTD tea offers a convenient and portable option for consumers who want to enjoy a refreshing beverage while on the move. In addition to these global customer preferences, there are also some local special circumstances that have contributed to the growth of the RTD tea market in Central Africa. One such circumstance is the region's hot climate. Central Africa experiences high temperatures throughout the year, making cold beverages like RTD tea a popular choice among consumers. Furthermore, the region has a rich tea culture, with tea being a popular beverage choice for many. This cultural preference for tea has translated into a high demand for RTD tea products. Underlying macroeconomic factors have also played a role in the development of the RTD tea market in Central Africa. The region has been experiencing economic growth, leading to an increase in disposable incomes. As a result, consumers have more purchasing power and are willing to spend on premium and healthier beverage options like RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Central Africa is developing due to customer preferences for healthier and more convenient beverage options. The demand for natural and organic products, as well as the region's hot climate and tea culture, have contributed to the growth of the market. Additionally, the region's economic growth has increased consumers' purchasing power, further driving the demand for RTD tea.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.