Juices - Central Africa

The Juices market in Central Africa is experiencing significant growth and development.

Customer preferences: In Central Africa, there is a growing demand for healthy and natural beverages, which has led to an increased consumption of juices. Consumers are becoming more health-conscious and are actively seeking out products that are made from fresh fruits and vegetables. Additionally, there is a rising interest in functional juices that offer specific health benefits, such as immune-boosting or detoxifying properties.

Trends in the market: One of the key trends in the Juices market in Central Africa is the emergence of local juice brands. These brands are capitalizing on the demand for fresh and natural juices by sourcing their ingredients locally and promoting their products as being made from locally grown fruits and vegetables. This not only appeals to consumers who are looking for healthier options, but also supports local farmers and the economy. Another trend in the market is the increasing availability of organic juices. As consumers become more conscious about the impact of their food choices on the environment and their health, there is a growing demand for organic products. Organic juices are made from fruits and vegetables that are grown without the use of synthetic pesticides or fertilizers, making them a popular choice among health-conscious consumers.

Local special circumstances: Central Africa is home to a rich variety of fruits and vegetables, which provides a unique opportunity for the Juices market. The region's tropical climate allows for the cultivation of a wide range of fruits, including oranges, pineapples, mangoes, and passion fruits. This abundance of fresh produce enables local juice brands to create a diverse range of flavors and combinations, catering to the preferences of different consumer segments. Furthermore, the region's cultural diversity plays a role in shaping the Juices market. Central African countries have their own traditional beverages made from fruits and plants that are native to the region. These traditional juices, such as bissap in Senegal or tamarind juice in Cameroon, have gained popularity not only among locals but also among tourists, contributing to the growth of the market.

Underlying macroeconomic factors: The improving economic conditions in Central Africa have also contributed to the growth of the Juices market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and healthier products. This has created a favorable environment for the development of the Juices market, as consumers are more willing to pay a premium for high-quality and natural juices. In addition, the increasing urbanization in Central Africa has led to changes in consumer lifestyles and preferences. Urban dwellers are often more health-conscious and have a higher awareness of the benefits of consuming fresh juices. As a result, there is a growing demand for convenient and portable juice options that can be consumed on-the-go. This has led to the emergence of juice bars and the availability of packaged juices in supermarkets and convenience stores. Overall, the Juices market in Central Africa is witnessing significant growth and development due to the increasing demand for healthy and natural beverages, the emergence of local juice brands, the availability of organic juices, the region's rich variety of fruits and vegetables, the cultural diversity, improving economic conditions, and changing consumer lifestyles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.