Ready-to-Drink (RTD) Coffee & Tea - Central Africa

The Ready-to-Drink (RTD) Coffee & Tea market in Central Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards convenience and on-the-go consumption, driving the demand for ready-to-drink beverages. The busy lifestyles of consumers in Central Africa have led to an increased preference for convenient and portable beverage options, such as RTD coffee and tea. Additionally, the rising popularity of coffee and tea culture globally has influenced consumer preferences in the region, further driving the demand for RTD products. Trends in the market indicate a growing interest in healthier and natural beverage options. Consumers in Central Africa are becoming more health-conscious and are seeking out beverages that are low in sugar, preservative-free, and made with natural ingredients. This trend is driving the development of new RTD coffee and tea products that cater to these preferences, such as organic and herbal variants. Local special circumstances in Central Africa play a role in shaping the RTD coffee and tea market. The region's climate and agricultural resources make it suitable for coffee and tea cultivation, leading to a strong local production base. This enables the availability of locally sourced and produced RTD coffee and tea products, which appeals to consumers who value supporting local businesses and sustainable practices. Underlying macroeconomic factors also contribute to the development of the RTD coffee and tea market in Central Africa. The region has experienced economic growth in recent years, leading to an increase in disposable income and purchasing power. This has allowed consumers to spend more on premium and indulgent beverages, including RTD coffee and tea. Furthermore, urbanization and the growth of modern retail channels have made these products more accessible to a wider consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Central Africa is growing due to shifting customer preferences towards convenience, the demand for healthier and natural beverages, local production capabilities, and favorable macroeconomic factors. As these trends continue to evolve, we can expect further growth and innovation in the RTD coffee and tea market in Central Africa.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.