Non-Alcoholic Drinks - Kazakhstan

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$2.09bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$288.10m in 2024.
Revenue, combined amounts to US$2.38bn in 2024.
The revenue, at home is expected to grow annually by 6.69% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$105.30 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 2.96bn L by 2024.
Volume, out-of-home is expected to amount to 108.70m L in 2024.
Volume, combined is expected to amount to 3.07bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 149.40L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Kazakhstan has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing economy. Customer preferences in the Non-Alcoholic Drinks market in Kazakhstan have been shifting towards healthier and more natural options. Consumers are increasingly concerned about their health and well-being, and are seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with global consumer preferences, as people around the world are becoming more health-conscious and are looking for healthier alternatives to traditional sugary drinks. In addition, there is a growing demand for functional beverages that offer specific health benefits, such as enhanced hydration or improved digestion. The Non-Alcoholic Drinks market in Kazakhstan is also being influenced by local special circumstances. Kazakhstan has a rich tradition of tea consumption, and tea continues to be a popular beverage choice in the country. However, there is a growing interest in other types of non-alcoholic drinks, such as coffee and carbonated soft drinks. This is partly driven by changing lifestyles and the influence of Western culture. Younger consumers, in particular, are embracing new and trendy beverage options, and are open to trying different flavors and varieties. Underlying macroeconomic factors are also contributing to the growth of the Non-Alcoholic Drinks market in Kazakhstan. The country's economy has been growing steadily in recent years, driven by investments in infrastructure and natural resources. This has led to an increase in disposable income and a rising middle class, which in turn has fueled consumer spending. As people have more money to spend, they are able to afford a wider range of beverages and are more willing to experiment with new products. The growth of the tourism industry in Kazakhstan is also driving demand for non-alcoholic drinks, as tourists from around the world are visiting the country and seeking out local beverages. In conclusion, the Non-Alcoholic Drinks market in Kazakhstan is growing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking out healthier and more natural options, and are open to trying new and trendy beverages. The growing economy and rising disposable income are also contributing to the growth of the market. Overall, the future looks bright for the Non-Alcoholic Drinks market in Kazakhstan, as it continues to evolve and meet the changing needs and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.