Ready-to-Drink (RTD) Coffee & Tea - Kazakhstan

The Ready-to-Drink (RTD) Coffee & Tea market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan, like many other countries, has witnessed a shift in consumer preferences towards convenience and on-the-go products. This has led to an increased demand for Ready-to-Drink (RTD) Coffee & Tea beverages, which offer a convenient and refreshing option for consumers. Additionally, the younger population in Kazakhstan, who are more inclined towards trying new and innovative products, has been a key driver of the growth in the RTD Coffee & Tea market.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Kazakhstan is the growing popularity of premium and specialty beverages. Consumers are increasingly willing to pay a premium for high-quality and unique flavors, which has led to the introduction of a wide range of innovative and exotic RTD Coffee & Tea products in the market. Additionally, the market has witnessed the emergence of healthier options, such as low-sugar and organic beverages, in response to the growing health consciousness among consumers.

Local special circumstances: Kazakhstan, being a landlocked country, has limited access to coffee and tea plantations. This has resulted in a higher cost of importing raw materials for the production of RTD Coffee & Tea beverages. However, the government has taken steps to promote domestic production and reduce reliance on imports. This has led to the establishment of local coffee and tea plantations, which has not only reduced costs but has also provided a boost to the local economy.

Underlying macroeconomic factors: The growing middle class in Kazakhstan, coupled with increasing disposable incomes, has played a significant role in driving the growth of the RTD Coffee & Tea market. As consumers have more purchasing power, they are more willing to spend on premium and convenience products, including RTD beverages. Additionally, the improving infrastructure and retail landscape in Kazakhstan have made these products more accessible to consumers, further fueling market growth. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Kazakhstan is experiencing robust growth due to changing customer preferences, the emergence of premium and specialty beverages, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that there will be further innovations and developments in the RTD Coffee & Tea segment to cater to the diverse tastes and preferences of consumers in Kazakhstan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.