Juices - Kazakhstan

The Juices market in Kazakhstan has experienced significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Consumers in Kazakhstan are increasingly seeking healthier beverage options, leading to a growing demand for juices. This shift in consumer preferences can be attributed to several factors. Firstly, there is a growing awareness about the health benefits of consuming natural and nutrient-rich juices. Consumers are becoming more conscious of their overall well-being and are actively seeking out products that can support a healthy lifestyle. Additionally, the younger generation in Kazakhstan is more inclined towards trying new and innovative flavors, which has also contributed to the growth of the juices market.

Trends in the market: One of the key trends in the juices market in Kazakhstan is the rising popularity of functional juices. Functional juices are fortified with additional nutrients and ingredients that offer specific health benefits. This trend can be attributed to the increasing demand for products that cater to specific health needs, such as immune support, digestion, and energy boost. Manufacturers are introducing a wide range of functional juices to meet these evolving consumer preferences. Another trend in the market is the growing popularity of organic and natural juices. Consumers are becoming more conscious about the ingredients used in their food and beverages, and are actively seeking out products that are free from artificial additives and preservatives. This has led to an increased demand for organic and natural juices, which are perceived as healthier and more wholesome options.

Local special circumstances: Kazakhstan has a rich agricultural sector, which has played a significant role in the development of the juices market. The country has favorable climatic conditions for the cultivation of a variety of fruits, including apples, grapes, and berries. This has allowed local manufacturers to source high-quality and fresh fruits for juice production, ensuring a steady supply of raw materials. Additionally, the government has implemented policies to support the development of the agricultural sector, further boosting the availability of locally sourced fruits for juice production.

Underlying macroeconomic factors: The growing economy of Kazakhstan has also played a role in the development of the juices market. As disposable incomes have increased, consumers have more purchasing power to spend on premium and healthier beverage options. This has created a favorable market environment for the growth of the juices market. In conclusion, the juices market in Kazakhstan is experiencing significant growth, driven by changing consumer preferences, increasing health consciousness, and favorable macroeconomic factors. The rising popularity of functional and organic juices, coupled with the availability of locally sourced fruits, has contributed to the expansion of the market. As consumer awareness about the health benefits of juices continues to grow, the market is expected to witness further development in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.