Bottled Water - Kazakhstan

The Bottled Water market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing customer preferences in Kazakhstan. As people become more health-conscious and aware of the importance of staying hydrated, the demand for bottled water has increased. Bottled water is seen as a convenient and portable option for staying hydrated on the go. Additionally, with concerns about the quality of tap water in some areas, many consumers prefer the safety and reliability of bottled water.

Trends in the market: One trend that has been observed in the Bottled Water market in Kazakhstan is the increasing popularity of flavored and functional waters. These products offer additional benefits such as vitamins, minerals, and natural flavors, catering to the growing demand for healthier beverage options. Another trend is the rise of premium bottled water brands, which are positioned as a more upscale and luxurious alternative to regular bottled water. These brands often emphasize their unique sources, filtration processes, and packaging designs to differentiate themselves in the market.

Local special circumstances: Kazakhstan's geographical location and climate also play a role in the development of the Bottled Water market. With its vast territory and diverse landscapes, including deserts and mountain ranges, access to clean and safe drinking water can be a challenge in some areas. This has contributed to the demand for bottled water as a reliable source of hydration, especially in regions where tap water quality may be questionable.

Underlying macroeconomic factors: The overall economic development and rising disposable incomes in Kazakhstan have also contributed to the growth of the Bottled Water market. As people's purchasing power increases, they are willing to spend more on premium and healthier beverage options. Additionally, the growing tourism industry in Kazakhstan has further fueled the demand for bottled water, as both domestic and international tourists seek convenient and safe hydration options while exploring the country. In conclusion, the Bottled Water market in Kazakhstan is experiencing significant growth due to changing customer preferences, including a focus on health and convenience. The market is also influenced by local special circumstances, such as the need for reliable drinking water in certain regions. Furthermore, underlying macroeconomic factors, such as economic development and rising disposable incomes, have contributed to the market's expansion. As these trends continue, it is expected that the Bottled Water market in Kazakhstan will continue to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.