Ready-to-Drink (RTD) Coffee - Kazakhstan

The Ready-to-Drink (RTD) Coffee market in Kazakhstan is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In recent years, there has been a growing demand for convenience and on-the-go products in the beverage industry. Consumers in Kazakhstan are increasingly looking for quick and easy options to satisfy their coffee cravings. Ready-to-Drink (RTD) Coffee provides a convenient solution, allowing consumers to enjoy their favorite coffee flavors without the need for brewing or preparation. The busy lifestyles of urban consumers in Kazakhstan make RTD Coffee an attractive option, as it can be consumed anytime and anywhere.

Trends in the market: One of the key trends driving the growth of the RTD Coffee market in Kazakhstan is the increasing popularity of coffee culture. Coffee shops and cafes have become trendy gathering places for young adults and professionals, creating a demand for coffee products beyond traditional brewed coffee. RTD Coffee offers a convenient way for consumers to enjoy their favorite coffee flavors outside of coffee shops. Additionally, the rise of health-conscious consumers has led to the introduction of healthier and functional RTD Coffee options, such as low-sugar or plant-based alternatives.

Local special circumstances: Kazakhstan is a country with a diverse climate, ranging from hot summers to cold winters. This climate variation plays a role in the popularity of RTD Coffee, as it can be enjoyed both as a refreshing cold beverage during the summer months and as a warming drink during the colder seasons. The convenience of RTD Coffee also appeals to the nomadic lifestyle of some Kazakh consumers, who may be constantly on the move or traveling for work or leisure.

Underlying macroeconomic factors: The growing economy of Kazakhstan has contributed to an increase in disposable income among consumers. As a result, consumers are willing to spend more on premium and convenient products, including RTD Coffee. The expanding middle class in Kazakhstan also presents a significant market opportunity for RTD Coffee manufacturers, as these consumers have more purchasing power and are willing to try new products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Kazakhstan is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and on-the-go nature of RTD Coffee, along with the rising popularity of coffee culture and the increasing disposable income of consumers, are driving the demand for RTD Coffee in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.