Ready-to-Drink (RTD) Tea - Kazakhstan

The Ready-to-Drink (RTD) Tea market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan is a country with a rich tea-drinking culture, and tea is a popular beverage choice among its population. However, with the changing lifestyles and increasing demand for convenience, there has been a shift towards ready-to-drink options, including RTD tea. Consumers in Kazakhstan are increasingly looking for beverages that are easy to consume on-the-go, and RTD tea fits this requirement perfectly.

Trends in the market: One of the key trends in the RTD tea market in Kazakhstan is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and free from artificial additives. As a result, there has been a rise in the popularity of RTD tea brands that offer organic and natural ingredients. Additionally, flavored RTD teas, such as green tea with fruit infusions, have also gained traction among consumers. Another trend in the market is the growing availability of RTD tea in various packaging formats. While traditional glass bottles are still popular, there has been an increase in the use of PET bottles and cans. These packaging formats offer convenience and portability, making them appealing to consumers who are always on the go. Furthermore, the use of innovative packaging designs and labeling techniques has also contributed to the attractiveness of RTD tea products in the market.

Local special circumstances: Kazakhstan's geographical location and climate play a significant role in the RTD tea market. The country experiences hot summers, making RTD tea a refreshing and popular choice among consumers during this time. Additionally, the increasing urbanization and busy lifestyles in major cities like Almaty and Nur-Sultan have also contributed to the demand for RTD tea as a convenient beverage option.

Underlying macroeconomic factors: The growing disposable income and improving standard of living in Kazakhstan have also played a role in the development of the RTD tea market. As consumers have more purchasing power, they are willing to spend on premium and higher-priced RTD tea products. This has led to the entry of international RTD tea brands into the market, offering a wider range of options to consumers. In conclusion, the Ready-to-Drink (RTD) Tea market in Kazakhstan is witnessing growth due to changing consumer preferences for convenient and healthier beverage options. The demand for natural and organic RTD teas, as well as the availability of various packaging formats, has contributed to the market's development. The country's geographical location, climate, and improving macroeconomic factors have also played a role in the growth of the RTD tea market in Kazakhstan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.