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Ready-to-Drink (RTD) Tea - Kazakhstan

Kazakhstan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$10.60m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.41m in 2024.
  • Revenue, combined amounts to US$12.01m in 2024.
  • The revenue, at home is expected to grow annually by 8.01% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$24bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.53 are generated in 2024.
  • In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 8.37m L by 2024.
  • Volume, out-of-home is expected to amount to 327.20k L in 2024.
  • Volume, combined is expected to amount to 8.70m L in 2024.
  • The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 3.7% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.42L in 2024.

Definition:

The Ready-to-Drink (RTD) Tea market includes packaged tea beverages in liquid form, ready for consumption. Common variants of RTD tea include iced tea, black tea, green tea, fruit tea and mate tea. The market does not include dry products such as tea leaves or tea bags, which are included in the Hot Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Unilever and Pepsico (Lipton), The Coca-Cola Company (Fuze Tea), Asahi, and Suntory.

In-Scope

  • Tea Drinks in PET bottles, glass bottles, cans, carton
  • Non-carbonated and carbonated Tea

Out-Of-Scope

  • Tea products in dry form (tea bags, tea leaves)
  • Syrups
  • Ready-to-Drink Meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Tea market in Kazakhstan has been experiencing significant growth in recent years.

    Customer preferences:
    Kazakhstan is a country with a rich tea-drinking culture, and tea is a popular beverage choice among its population. However, with the changing lifestyles and increasing demand for convenience, there has been a shift towards ready-to-drink options, including RTD tea. Consumers in Kazakhstan are increasingly looking for beverages that are easy to consume on-the-go, and RTD tea fits this requirement perfectly.

    Trends in the market:
    One of the key trends in the RTD tea market in Kazakhstan is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and free from artificial additives. As a result, there has been a rise in the popularity of RTD tea brands that offer organic and natural ingredients. Additionally, flavored RTD teas, such as green tea with fruit infusions, have also gained traction among consumers. Another trend in the market is the growing availability of RTD tea in various packaging formats. While traditional glass bottles are still popular, there has been an increase in the use of PET bottles and cans. These packaging formats offer convenience and portability, making them appealing to consumers who are always on the go. Furthermore, the use of innovative packaging designs and labeling techniques has also contributed to the attractiveness of RTD tea products in the market.

    Local special circumstances:
    Kazakhstan's geographical location and climate play a significant role in the RTD tea market. The country experiences hot summers, making RTD tea a refreshing and popular choice among consumers during this time. Additionally, the increasing urbanization and busy lifestyles in major cities like Almaty and Nur-Sultan have also contributed to the demand for RTD tea as a convenient beverage option.

    Underlying macroeconomic factors:
    The growing disposable income and improving standard of living in Kazakhstan have also played a role in the development of the RTD tea market. As consumers have more purchasing power, they are willing to spend on premium and higher-priced RTD tea products. This has led to the entry of international RTD tea brands into the market, offering a wider range of options to consumers. In conclusion, the Ready-to-Drink (RTD) Tea market in Kazakhstan is witnessing growth due to changing consumer preferences for convenient and healthier beverage options. The demand for natural and organic RTD teas, as well as the availability of various packaging formats, has contributed to the market's development. The country's geographical location, climate, and improving macroeconomic factors have also played a role in the growth of the RTD tea market in Kazakhstan.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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