Juices - D-A-CH

The Juices market in D-A-CH, which includes Germany, Austria, and Switzerland, has been experiencing steady growth in recent years.

Customer preferences: In this region, consumers are increasingly seeking healthier beverage options, which has led to a growing demand for juices. Customers are looking for natural and organic products that are free from artificial additives and preservatives. There is also a rising interest in functional juices that provide additional health benefits, such as immune-boosting properties or detoxification effects.

Trends in the market: One of the key trends in the Juices market in D-A-CH is the shift towards premium and high-quality products. Consumers are willing to pay a premium price for juices made from high-quality ingredients and produced using sustainable and environmentally friendly practices. This trend is driven by the increasing awareness of health and wellness, as well as the desire for products that align with ethical and sustainable values. Another trend in the market is the growing popularity of cold-pressed juices. Cold-pressed juices are made by using hydraulic pressure to extract the juice from fruits and vegetables, which helps to retain more nutrients and enzymes compared to traditional juicing methods. This trend is fueled by the perception that cold-pressed juices are healthier and more natural than other types of juices.

Local special circumstances: Germany, Austria, and Switzerland have a strong tradition of fruit cultivation and production, which provides a steady supply of high-quality fruits for juice production. This local advantage allows companies in the region to offer a wide variety of fruit juices, including apple, orange, grape, and berry juices. Furthermore, the D-A-CH region has a well-developed distribution network, which enables easy access to a wide range of juices for consumers. This convenience factor contributes to the growing popularity of juices as a beverage choice.

Underlying macroeconomic factors: The growing Juices market in D-A-CH can also be attributed to favorable macroeconomic factors. The region has a stable and prosperous economy, which has resulted in higher disposable incomes for consumers. This increased purchasing power allows consumers to spend more on premium and high-quality products, including juices. Additionally, the D-A-CH region has a well-established food and beverage industry, with a strong focus on quality and innovation. This industry expertise and infrastructure support the growth and development of the Juices market in the region. Overall, the Juices market in D-A-CH is experiencing growth due to changing customer preferences towards healthier and premium products, as well as favorable macroeconomic factors and local advantages. The market is expected to continue expanding as consumers increasingly prioritize health and wellness, and demand for natural and functional beverages continues to rise.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.