Ready-to-Drink (RTD) Coffee - D-A-CH

The Ready-to-Drink (RTD) Coffee market in D-A-CH has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in D-A-CH is the changing consumer preferences. Consumers are increasingly looking for convenient and on-the-go options, and RTD coffee provides them with a quick and easy way to enjoy their favorite beverage. Additionally, there is a growing trend towards healthier options, and RTD coffee brands have responded by introducing low-sugar and organic options to cater to this demand.

Trends in the market: One of the key trends in the RTD Coffee market in D-A-CH is the increasing popularity of cold brew coffee. Cold brew coffee is known for its smooth and less acidic taste, and it has gained a loyal following among coffee enthusiasts. This trend has been driven by the rise of specialty coffee shops and the growing interest in coffee culture in the region. RTD coffee brands have capitalized on this trend by introducing cold brew coffee options in their product portfolios. Another trend in the market is the rise of functional RTD coffee. Consumers are increasingly looking for beverages that not only provide them with a caffeine boost but also offer additional health benefits. RTD coffee brands have responded to this trend by introducing products that contain ingredients such as vitamins, antioxidants, and natural extracts. These functional RTD coffees are marketed as a healthier alternative to traditional energy drinks.

Local special circumstances: One of the unique aspects of the RTD Coffee market in D-A-CH is the strong coffee culture in the region. Germany, Austria, and Switzerland are known for their love of coffee, and this cultural preference has translated into a strong demand for RTD coffee products. The market is highly competitive, with both international and local brands vying for market share.

Underlying macroeconomic factors: The growth of the RTD Coffee market in D-A-CH can also be attributed to favorable macroeconomic factors. The region has a strong economy and high disposable income levels, which allows consumers to indulge in premium and convenience products like RTD coffee. Additionally, the region has a well-developed retail infrastructure, with a wide variety of distribution channels available for RTD coffee brands to reach consumers. In conclusion, the Ready-to-Drink (RTD) Coffee market in D-A-CH is experiencing growth due to changing consumer preferences, including a desire for convenience and healthier options. The market is also influenced by trends such as the popularity of cold brew coffee and the rise of functional RTD coffee. The strong coffee culture in the region and favorable macroeconomic factors further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.