Bottled Water - D-A-CH

The Bottled Water market in D-A-CH has experienced significant growth over the past few years. Customer preferences for healthier beverage options and convenience have driven the demand for bottled water in this region.

Customer preferences: In D-A-CH, customers have shown a strong preference for healthier beverage options, which has contributed to the growth of the bottled water market. With increasing health consciousness and a desire to reduce sugar intake, consumers are turning to bottled water as a healthier alternative to sugary drinks. Additionally, the convenience of bottled water, especially for on-the-go consumption, has also played a role in driving its popularity among consumers.

Trends in the market: One of the key trends in the bottled water market in D-A-CH is the rise of flavored and functional waters. Consumers are seeking more variety in their bottled water choices, and flavored waters offer a refreshing and flavorful option. Functional waters, such as those infused with vitamins or minerals, are also gaining popularity as consumers look for added health benefits in their beverages. This trend is driven by the increasing demand for innovative and unique products in the market. Another trend in the market is the growing popularity of premium bottled water brands. Consumers are willing to pay a higher price for bottled water that is perceived to be of higher quality or sourced from unique locations. This trend is driven by the desire for a more luxurious and exclusive drinking experience.

Local special circumstances: In the D-A-CH region, there are specific local circumstances that have contributed to the growth of the bottled water market. One of these is the high quality of tap water in the region. Despite the availability of clean and safe tap water, consumers still choose to purchase bottled water due to factors such as taste, convenience, and portability. This unique preference for bottled water over tap water has fueled the growth of the market in D-A-CH.

Underlying macroeconomic factors: Several macroeconomic factors have also influenced the growth of the bottled water market in D-A-CH. One of these is the overall increase in disposable income among consumers. As disposable income rises, consumers are more willing to spend on premium and healthier beverage options, including bottled water. Additionally, the growing urbanization and busy lifestyles in D-A-CH have also contributed to the growth of the bottled water market. With more people living in cities and leading fast-paced lives, there is a greater demand for convenient and portable beverage options, making bottled water an attractive choice. In conclusion, the bottled water market in D-A-CH has experienced significant growth due to customer preferences for healthier beverage options and convenience. The rise of flavored and functional waters, as well as the popularity of premium brands, are key trends in the market. Local circumstances, such as the high quality of tap water, and underlying macroeconomic factors, including increased disposable income and urbanization, have also played a role in driving the growth of the market in this region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.