Ready-to-Drink (RTD) Coffee & Tea - D-A-CH

The Ready-to-Drink (RTD) Coffee & Tea market in D-A-CH has been experiencing significant growth in recent years.

Customer preferences: Customers in the D-A-CH region have shown a strong preference for convenience and on-the-go consumption, which has fueled the demand for Ready-to-Drink (RTD) Coffee & Tea products. With busy lifestyles and a growing emphasis on health and wellness, consumers are seeking beverages that are not only convenient but also nutritious. RTD Coffee & Tea products provide a quick and easy solution for consumers who are looking for a refreshing and energizing drink.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in D-A-CH is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor. This trend can be attributed to the rising demand for specialty coffee and the growing interest in alternative brewing methods. Cold brew coffee is often perceived as a premium product and appeals to consumers who are willing to pay a higher price for a unique and high-quality beverage experience. Another trend in the market is the growing demand for natural and organic ingredients. Consumers in the D-A-CH region are becoming more conscious about the ingredients in their food and beverages, and are actively seeking out products that are free from artificial additives and preservatives. This trend is driving the demand for RTD Coffee & Tea products that are made with natural and organic ingredients, such as organic coffee beans and herbal teas.

Local special circumstances: Germany, Austria, and Switzerland have a strong coffee culture, with a long history of coffee consumption. Coffee is deeply ingrained in the daily lives of people in these countries, and there is a high level of coffee consumption per capita. This cultural affinity towards coffee has created a favorable environment for the growth of the RTD Coffee & Tea market in D-A-CH. In addition, the D-A-CH region has a well-developed retail infrastructure, with a wide range of distribution channels available for RTD Coffee & Tea products. This includes supermarkets, convenience stores, cafes, and online platforms. The availability of these distribution channels has made it easier for consumers to access and purchase RTD Coffee & Tea products, further driving the growth of the market.

Underlying macroeconomic factors: The strong economic performance of the D-A-CH region has played a significant role in the growth of the RTD Coffee & Tea market. Germany, Austria, and Switzerland have robust economies with high levels of disposable income. This has enabled consumers to spend more on premium and convenience products, including RTD Coffee & Tea. Furthermore, the increasing urbanization and changing demographics in the D-A-CH region have also contributed to the growth of the market. As more people move to urban areas and lead busy lifestyles, the demand for convenient and on-the-go products, such as RTD Coffee & Tea, has increased. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in D-A-CH is experiencing strong growth due to customer preferences for convenience and on-the-go consumption, the increasing popularity of cold brew coffee, the demand for natural and organic ingredients, the strong coffee culture in the region, the well-developed retail infrastructure, and the strong macroeconomic factors in Germany, Austria, and Switzerland.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.