Outdoor Furniture - Eastern Africa

Eastern Africa

Highlights

In Eastern Africa, the revenue generated in the Outdoor Furniture market in 2024 amounts to US$140.90m.
It is projected that this market will experience an annual growth rate of -0.41% (CAGR 2024-2029).
When compared to the global market, United States generates the highest revenue in this segment, with a total of US$18bn in 2024.
Considering the population figures, the per person revenue generated in Eastern Africa in 2024 is US$0.31.
Eastern Africa's growing middle class is driving demand for high-quality outdoor furniture, creating opportunities for local manufacturers and international brands.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Outdoor Furniture market in Eastern Africa is experiencing significant growth and development.

Customer preferences: Customers in Eastern Africa have shown a growing interest in outdoor living spaces and leisure activities. As the region's economy continues to grow and urbanization increases, more people are investing in their homes and creating outdoor spaces for relaxation and entertainment. This has led to a higher demand for outdoor furniture that is stylish, durable, and comfortable. Customers are also looking for furniture that is easy to maintain and can withstand the region's harsh weather conditions.

Trends in the market: One noticeable trend in the Outdoor Furniture market in Eastern Africa is the increasing popularity of eco-friendly and sustainable materials. Customers are becoming more conscious of the environmental impact of their purchases and are seeking furniture made from recycled or renewable materials. This trend is also driven by a desire for unique and artisanal products that showcase local craftsmanship. Another trend in the market is the rise of online shopping. With the increasing availability of internet access and the convenience it offers, more customers are turning to online platforms to purchase outdoor furniture. This trend is particularly prominent among the younger generation who are tech-savvy and prefer the ease of online shopping.

Local special circumstances: Eastern Africa has a diverse climate, ranging from arid regions to highland areas. This diversity in climate creates unique challenges for outdoor furniture manufacturers and retailers. The furniture needs to be able to withstand high temperatures, heavy rainfall, and strong winds. Additionally, the region's cultural diversity and varying tastes influence the design and style of outdoor furniture. Manufacturers and retailers need to cater to these diverse preferences to succeed in the market.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Eastern Africa have contributed to the development of the Outdoor Furniture market. As more people have the means to invest in their homes, the demand for outdoor furniture has increased. Additionally, the region's growing middle class is driving the demand for higher-quality and more luxurious outdoor furniture. Government initiatives and investments in infrastructure development have also played a role in the market's growth. Improved transportation networks and the development of tourism have created opportunities for the Outdoor Furniture market. Tourists visiting Eastern Africa often seek outdoor furniture to enhance their outdoor experiences, boosting the demand for such products. In conclusion, the Outdoor Furniture market in Eastern Africa is experiencing growth and development due to customer preferences for outdoor living spaces, trends towards eco-friendly materials and online shopping, local special circumstances such as diverse climate and cultural preferences, and underlying macroeconomic factors such as economic growth and government initiatives. This market presents opportunities for manufacturers and retailers to cater to the growing demand for outdoor furniture in the region.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.