Outdoor Furniture - Brazil

Brazil

Highlights

In Brazil, the revenue generated in the Outdoor Furniture market is expected to reach US$836.90m in 2024.
This market is projected to grow annually by 3.81% (CAGR 2024-2029).
When comparing in Brazil to other countries globally, United States leads with a revenue of US$18bn in 2024.
In terms of per capita revenue, each person in Brazil is estimated to generate US$3.85 in 2024.
The demand for outdoor furniture in Brazil has significantly increased due to the country's warm climate and growing interest in outdoor leisure activities.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Outdoor Furniture market in Brazil is experiencing significant growth due to a variety of factors. Customer preferences are shifting towards outdoor living spaces, leading to increased demand for outdoor furniture. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the development of the market.

Customer preferences: in Brazil are increasingly focused on creating comfortable and functional outdoor living spaces. With a warm climate and a culture that values outdoor activities and socializing, Brazilians are investing in their outdoor spaces. They are looking for furniture that is durable, stylish, and able to withstand the elements. As a result, there is a growing demand for outdoor furniture that is made from weather-resistant materials such as teak, aluminum, and synthetic wicker. Customers are also seeking furniture that is versatile and can be easily rearranged to accommodate different activities and gatherings. Trends in the market reflect these customer preferences. There is a rise in the popularity of outdoor lounging and dining sets, as well as outdoor sofas and daybeds. Brazilians are also increasingly interested in outdoor accessories such as umbrellas, hammocks, and fire pits. These trends indicate a desire to create outdoor spaces that are not only functional but also aesthetically pleasing and conducive to relaxation and entertainment.

Local special circumstances: in Brazil contribute to the growth of the Outdoor Furniture market. The country's vast natural beauty, including its beaches, rainforests, and mountains, provides ample opportunities for outdoor activities. Brazilians take advantage of this by spending time outdoors, whether it's hosting barbecues, enjoying a day at the beach, or simply lounging in their own backyard. This cultural emphasis on outdoor living creates a strong demand for outdoor furniture.

Underlying macroeconomic factors: also play a role in the development of the Outdoor Furniture market in Brazil. The country has experienced economic growth in recent years, leading to an increase in disposable income. As a result, more people are able to afford outdoor furniture and invest in creating their ideal outdoor living spaces. Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of outdoor furniture options, further driving market growth. In conclusion, the Outdoor Furniture market in Brazil is thriving due to shifting customer preferences, local special circumstances, and underlying macroeconomic factors. Brazilians' desire for comfortable and functional outdoor living spaces has led to increased demand for outdoor furniture.

Trends in the market: reflect this, with a focus on durable and stylish pieces that can withstand the elements. The country's cultural emphasis on outdoor activities and its economic growth also contribute to the development of the market. Overall, the future looks bright for the Outdoor Furniture market in Brazil.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.