The Outdoor Furniture market in Germany has been experiencing steady growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.
Customer preferences: In Germany, there is a growing trend towards outdoor living spaces and a desire to create comfortable and stylish outdoor environments. Customers are increasingly looking for high-quality outdoor furniture that is durable, weather-resistant, and easy to maintain. They also value furniture that is versatile and can be easily rearranged or stored when not in use. Additionally, there is a rising demand for eco-friendly and sustainable outdoor furniture options, as German consumers are becoming more conscious of the environmental impact of their purchases.
Trends in the market: One of the key trends in the Outdoor Furniture market in Germany is the increasing popularity of multifunctional furniture. Customers are looking for outdoor furniture that can serve multiple purposes, such as dining sets that can also be used for lounging or modular seating arrangements that can be easily reconfigured. This trend is driven by the desire for flexibility and the efficient use of outdoor space. Another trend in the market is the growing demand for smart outdoor furniture. Customers are increasingly interested in furniture that is equipped with technology, such as built-in speakers, LED lighting, or wireless charging capabilities. This trend is influenced by the overall trend of smart homes and the desire for convenience and connectivity in all aspects of life.
Local special circumstances: Germany has a strong outdoor culture, with many people enjoying spending time outdoors, especially during the summer months. This cultural aspect contributes to the demand for outdoor furniture, as people seek to create inviting and comfortable outdoor spaces for socializing, dining, and relaxation. Furthermore, Germany has a well-developed retail infrastructure, with a wide range of stores and online platforms offering outdoor furniture. This accessibility and variety of options contribute to the growth of the market.
Underlying macroeconomic factors: The Outdoor Furniture market in Germany is also influenced by underlying macroeconomic factors. The strong economy and high disposable income levels in Germany contribute to increased consumer spending on outdoor furniture. As people have more income to spare, they are willing to invest in higher-quality and more expensive outdoor furniture options. Additionally, the aging population in Germany plays a role in the market's growth. As the population ages, there is a greater emphasis on creating comfortable and accessible outdoor spaces for seniors. This demographic trend drives the demand for outdoor furniture that is ergonomic, easy to use, and provides adequate support. In conclusion, the Outdoor Furniture market in Germany is growing due to changing customer preferences, such as a desire for high-quality and multifunctional furniture, as well as the influence of underlying macroeconomic factors, such as a strong economy and an aging population. The market is also shaped by local special circumstances, such as Germany's outdoor culture and well-developed retail infrastructure.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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