Bedroom Furniture - Eastern Africa

Eastern Africa

In Eastern Africa, the revenue generated in the Bedroom Furniture market in 2024 amounts to US$410m.
It is projected that the market will experience an annual growth rate of 2.78% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this segment, reaching US$46,500m in 2024.
In terms of per person revenues, in Eastern Africa generates US$0.89 in 2024, taking into consideration the total population figures.
Eastern Africa's growing middle class is driving demand for high-quality, locally-made bedroom furniture.

Key regions: Denmark, Germany, China, United States, Worldwide

Definition:

The Bedroom Furniture segment refers to those movable objects that are designed to be used in a bedroom, which is typically a space used for sleeping, dressing, and storage. It includes items such as beds, dressers, nightstands, and wardrobes, which are intended to make the room comfortable, functional, and aesthetically pleasing.

Structure:

The Bedroom Furniture segment is divided into four subsegments:

The Beds subsegment refers to furniture designed primarily for sleeping, which typically consist of a frame and mattress. This subsegment focuses on the frame and covers additional elements such as headboards, footboards, or storage drawers.
The Mattress subsegment refers to the long rectangular pad that is placed on top of a bed frame and is used to provide a comfortable sleeping surface. Mattresses come in a wide variety of sizes, from twin to king, and levels of firmness to suit individual preferences.
The Closets, Nightstands, & Dressers subsegment includes a range of storage furniture designed for bedrooms. These pieces are used to store and organize clothing, linens, and personal items, providing both functional and aesthetic value to the space.
The Bedding subsegment refers to products designed to enhance the comfort and functionality of a bed, including sheets, blankets, comforters, pillows, and mattress toppers. These products are available in a range of materials, styles, and sizes to suit individual preferences and needs.

Additional Information:

The Bedroom Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Market

Region

Region comparison

Currency

Analyst Opinion

The Bedroom Furniture market in Eastern Africa is experiencing significant growth and development.

Customer preferences: Customers in Eastern Africa have shown a strong preference for modern and stylish bedroom furniture. They are increasingly looking for furniture that is not only functional but also aesthetically pleasing. This shift in preferences is driven by the growing middle class in the region, who are seeking to create comfortable and luxurious living spaces. Additionally, there is a rising awareness of global design trends, with customers wanting to incorporate these into their homes.

Trends in the market: One of the key trends in the Bedroom Furniture market in Eastern Africa is the increasing demand for space-saving furniture. As urbanization continues to accelerate in the region, living spaces are becoming smaller, making it essential for customers to maximize the use of available space. This has led to a rise in the popularity of multifunctional furniture, such as beds with built-in storage or folding beds that can be easily stored away during the day. Another trend in the market is the growing popularity of eco-friendly and sustainable bedroom furniture. Customers in Eastern Africa are becoming more conscious of the environmental impact of their purchases and are actively seeking furniture made from sustainable materials. This trend is driven by a combination of factors, including increased awareness of climate change and the desire to support local artisans who use traditional craftsmanship techniques.

Local special circumstances: Eastern Africa is home to a rich cultural heritage, and this is reflected in the demand for locally-made bedroom furniture. Customers in the region appreciate the unique designs and craftsmanship that can be found in locally-produced furniture. This preference for locally-made products also stems from a desire to support local businesses and promote economic growth within the region.

Underlying macroeconomic factors: The Bedroom Furniture market in Eastern Africa is benefiting from several macroeconomic factors. One of the key drivers of growth is the region's strong economic performance, with countries such as Kenya, Tanzania, and Ethiopia experiencing robust GDP growth. This has resulted in an increase in disposable income, allowing customers to spend more on furniture and other household items. Additionally, the rapid urbanization in the region has led to a surge in housing construction, creating a growing demand for bedroom furniture. As more people move to cities and purchase new homes, the need for furniture to furnish these homes increases. This trend is expected to continue in the coming years, driving further growth in the Bedroom Furniture market in Eastern Africa. In conclusion, the Bedroom Furniture market in Eastern Africa is experiencing significant growth and development. Customer preferences are shifting towards modern and stylish furniture, with a focus on space-saving and eco-friendly designs. The demand for locally-made furniture is also on the rise, driven by a desire to support local businesses and promote economic growth. These trends are supported by strong macroeconomic factors, including robust GDP growth and rapid urbanization in the region. Overall, the future looks promising for the Bedroom Furniture market in Eastern Africa.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.