Home Décor - Eastern Africa | Statista Market Forecast

In Eastern Africa, the revenue in the Home Décor market Segment is estimated to reach US$598.10m in 2024.
It is projected to experience an annual growth rate of 3.54% (CAGR 2024-2029).
When compared to the global market, United States generates the highest revenue, amounting to US$35bn in 2024.
In terms of per capita revenues, in Eastern Africa generates US$1.30 per person in 2024.
Eastern Africa's home décor market is experiencing a surge in demand for traditional handmade crafts and sustainable materials.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Eastern Africa is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: in the region are shifting towards more modern and contemporary home décor styles. Consumers are increasingly looking for unique and personalized items to decorate their homes, reflecting their individual tastes and lifestyles. This has led to a rise in demand for locally made, artisanal products that showcase traditional craftsmanship and cultural heritage. Additionally, there is a growing interest in eco-friendly and sustainable home décor options, as consumers become more conscious of the environmental impact of their choices. Trends in the market are also contributing to its development. One notable trend is the increasing popularity of online shopping for home décor products. With the rise of e-commerce platforms and improved internet connectivity, consumers now have access to a wide range of products from both local and international retailers. This has expanded the options available to consumers and made it easier for them to find unique and affordable home décor items. Another trend is the growing influence of social media platforms, such as Instagram and Pinterest, which have become sources of inspiration for home décor ideas and trends. Consumers are now more aware of the latest design trends and are eager to incorporate them into their own homes.

Local special circumstances: in Eastern Africa are also playing a role in the development of the Home Décor market. The region is known for its rich cultural heritage and diverse artistic traditions, which have been a source of inspiration for many home décor products. This has created a unique market for handmade and artisanal items that showcase the craftsmanship and creativity of local artisans. Additionally, the region's growing middle class and urbanization have led to an increase in disposable income and a desire for more comfortable and aesthetically pleasing living spaces. This has created a demand for high-quality, durable, and stylish home décor products. Underlying macroeconomic factors are also contributing to the growth of the Home Décor market in Eastern Africa. Economic stability and a growing middle class have increased consumer purchasing power and discretionary spending. This has allowed consumers to invest more in their homes and prioritize the aesthetics and comfort of their living spaces. Additionally, government initiatives to promote local manufacturing and entrepreneurship have supported the growth of the home décor industry by providing incentives and support for local artisans and businesses. In conclusion, the Home Décor market in Eastern Africa is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and

Underlying macroeconomic factors:. As consumers in the region seek more modern and personalized home décor options, the market is responding with a wide range of products that reflect local craftsmanship, cultural heritage, and sustainability. With the rise of e-commerce and social media, consumers have more options and inspiration than ever before, driving further growth in the market. Overall, the future looks bright for the Home Décor market in Eastern Africa.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.