Living Room Furniture - Northern Africa

The Living Room Furniture market in Northern Africa is projected to generate a revenue of US$1.85bn in 2024.
It is estimated that the market will experience an annual growth rate of 2.79% (CAGR 2024-2029).
Comparatively, United States leads the global market, generating a revenue of US$73bn in 2024.
When considering the population, the per person revenue in Northern Africa is calculated to be US$7.08 in 2024.
The demand for traditional handcrafted living room furniture is on the rise in Northern Africa, reflecting the region's rich cultural heritage.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Northern Africa is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: in Northern Africa are shifting towards modern and contemporary living room furniture designs. Consumers are increasingly looking for furniture that is sleek, minimalist, and functional. This preference for modern designs is influenced by global trends, as well as the desire to create a more open and spacious living environment. Additionally, there is a growing demand for furniture that is eco-friendly and sustainable, reflecting a broader global movement towards environmentally conscious consumption. Trends in the market include the increasing popularity of online furniture shopping. With the rise of e-commerce platforms, consumers in Northern Africa now have access to a wider range of furniture options and can easily compare prices and styles. Online shopping also offers the convenience of home delivery, which is particularly appealing to busy urban dwellers. Another trend is the growing demand for multi-functional furniture, such as sofa beds and storage ottomans, as consumers seek to maximize the use of limited living space.

Local special circumstances: in Northern Africa, such as rapid urbanization and a young population, are driving the growth of the Living Room Furniture market. As more people move to urban areas, the demand for furniture to furnish new homes and apartments is increasing. Additionally, the region has a large population of young adults who are entering the workforce and starting their own households, creating a strong demand for furniture. The growing middle class in Northern Africa is also contributing to the market growth, as consumers have more disposable income to spend on home furnishings. Underlying macroeconomic factors, such as economic stability and government initiatives, are also playing a role in the development of the Living Room Furniture market in Northern Africa. Stable economies in the region have created a favorable business environment, attracting both local and international furniture manufacturers and retailers. Government initiatives to promote the growth of the housing sector and improve living standards are also driving the demand for furniture. In conclusion, the Living Room Furniture market in Northern Africa is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and

Underlying macroeconomic factors:. The shift towards modern and contemporary designs, the rise of online furniture shopping, and the demand for multi-functional furniture are all contributing to the market's development. Rapid urbanization, a young population, and a growing middle class are also driving the demand for living room furniture in the region.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.