Home Décor - Northern Africa | Statista Market Forecast

In Northern Africa, the revenue generated in the Home Décor market Segment in 2024 amounts to US$1.30bn.
It is projected that the market will experience an annual growth rate of 2.81% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, United States leads the pack, generating a revenue of US$35bn in the Home Décor market Segment in 2024.
In terms of per capita income, in 2024, each person in Northern Africa contributes approximately US$4.98 to the Home Décor market Segment's revenue.
Home décor in Northern Africa is heavily influenced by traditional craftsmanship, vibrant colors, and intricate patterns, creating a unique blend of cultural heritage and contemporary design.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Northern Africa has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and stylish home décor items, driving the demand for innovative and unique products. This trend is fueled by the increasing disposable income of consumers and their desire to create personalized and aesthetically pleasing living spaces.

Customer preferences: in the Home Décor market in Northern Africa have evolved from traditional and conventional styles to more contemporary and minimalist designs. Consumers are increasingly looking for home décor items that reflect their individuality and personal style. This has led to a rise in demand for products such as modern furniture, abstract art, and geometric patterns. Additionally, there is a growing preference for eco-friendly and sustainable home décor items, as consumers become more conscious of their environmental impact. One of the key trends in the Home Décor market in Northern Africa is the growing popularity of online shopping. With the increasing penetration of internet and smartphones, consumers are now able to browse and purchase a wide range of home décor products from the comfort of their homes. This has opened up new opportunities for both local and international retailers to reach a larger customer base and expand their business in the region. Another trend in the market is the rise of local artisans and designers. Consumers in Northern Africa are increasingly appreciating and supporting local craftsmanship and talent. This has led to a surge in demand for handmade and locally sourced home décor items. Artisanal products, such as handwoven rugs, pottery, and textiles, are gaining popularity as consumers seek unique and authentic pieces for their homes. Local special circumstances in Northern Africa, such as cultural diversity and rich heritage, have also influenced the Home Décor market. Each country in the region has its own unique design traditions and artistic styles, which are reflected in the home décor products available in the market. This diversity provides consumers with a wide range of options to choose from, catering to different tastes and preferences. Underlying macroeconomic factors, such as economic growth and urbanization, have played a significant role in the development of the Home Décor market in Northern Africa. As the region continues to experience economic growth, consumers have more disposable income to spend on home décor items. Additionally, rapid urbanization has led to an increase in the number of households and a growing demand for home furnishings and decorations. In conclusion, the Home Décor market in Northern Africa is witnessing a shift towards more modern and personalized designs. Customer preferences, driven by increasing disposable income and the desire for individuality, have fueled the demand for innovative and unique home décor products. The rise of online shopping and the support for local artisans have also contributed to the growth of the market. With the region's rich cultural diversity and

Underlying macroeconomic factors: the Home Décor market in Northern Africa is expected to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.