Home Office Furniture - Northern Africa

Northern Africa

In Northern Africa, the revenue generated in the Home Office Furniture market in 2024 amounts to US$245.40m.
It is projected that the market will experience an annual growth rate of 2.10% (CAGR 2024-2029).
When compared to other countries worldwide, United States generates the highest revenue, amounting to US$18,920m in 2024.
In terms of per capita income, in 2024, each person in Northern Africa contributes US$0.94 to the revenue generated in the Home Office Furniture market.
The demand for ergonomic and space-saving home office furniture is on the rise in Northern Africa, as more professionals opt for remote work setups.

Key regions: Germany, Brazil, United Kingdom, Denmark, China

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Analyst Opinion

The Home Office Furniture market in Northern Africa is experiencing steady growth due to several factors. Customer preferences for functional and ergonomic furniture, along with the increasing number of people working from home, are driving the demand for home office furniture. Additionally, local special circumstances and underlying macroeconomic factors contribute to the development of the market in this region.

Customer preferences: in Northern Africa are shifting towards home office furniture that is not only aesthetically pleasing but also functional and ergonomic. As more people spend extended periods of time working from home, the demand for comfortable and supportive furniture has increased. Customers are looking for adjustable chairs, ergonomic desks, and storage solutions that can accommodate their work needs. This preference for functionality and comfort is driving the growth of the home office furniture market in Northern Africa. The trend of remote work and flexible work arrangements has gained traction globally, and Northern Africa is no exception. With advancements in technology and changing work cultures, more companies are embracing remote work options. This has led to an increase in the number of people working from home, creating a need for dedicated home office spaces. As a result, there is a growing demand for home office furniture in the region.

Local special circumstances: in Northern Africa also contribute to the development of the home office furniture market. The region has a young and growing population, with a significant portion of the workforce consisting of millennials. This demographic group values flexibility and work-life balance, making them more likely to work from home. Additionally, the covid-19 pandemic has accelerated the adoption of remote work practices, further fueling the demand for home office furniture.

Underlying macroeconomic factors: such as economic growth and urbanization also play a role in the development of the home office furniture market in Northern Africa. As economies in the region continue to grow, there is an increase in disposable income, allowing individuals to invest in home office furniture. Urbanization is also a contributing factor, as more people move to cities and live in smaller spaces, creating a need for compact and multifunctional furniture. In conclusion, the Home Office Furniture market in Northern Africa is experiencing growth due to customer preferences for functional and ergonomic furniture, the increasing number of people working from home, local special circumstances, and underlying macroeconomic factors. As the trend of remote work continues to gain momentum, the demand for home office furniture is expected to further increase in the region.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.