Vegetables - China

China

Highlights

Revenue in the Vegetables market amounts to US$158.70bn in 2024. The market is expected to grow annually by 7.09% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$110.80 are generated in 2024.
In the Vegetables market, volume is expected to amount to 91.06bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 51.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in China is witnessing minimal growth, influenced by factors such as urbanization, changing dietary preferences, and the rising demand for convenience in meal preparation, alongside challenges in supply chain efficiency.

Customer preferences: Consumers in China are increasingly prioritizing health and sustainability in their vegetable choices, driving a rise in demand for organic and locally-sourced produce. Urbanization has led to a growing interest in convenience, with pre-packaged and ready-to-cook vegetable options gaining popularity among busy professionals and families. Additionally, younger generations are more inclined towards plant-based diets, influenced by global health trends and environmental concerns. This shift reflects a broader cultural embrace of wellness and eco-conscious living, reshaping the vegetable market landscape.

Trends in the market: In China, the vegetable market is experiencing a significant shift towards organic and locally-sourced produce, driven by consumers' increasing focus on health and sustainability. This trend is further amplified by urbanization, leading to a rising demand for convenience, as seen in the popularity of pre-packaged and ready-to-cook vegetable options among busy professionals and families. Additionally, younger generations are gravitating towards plant-based diets, influenced by global health trends and environmental awareness. These changes are reshaping the vegetable market landscape, presenting new opportunities and challenges for industry stakeholders, including producers, retailers, and policymakers.

Local special circumstances: In China, the vegetable market is uniquely shaped by its diverse geography, which allows for a wide variety of crops to be grown across different regions. Cultural factors also play a crucial role, as traditional Chinese cuisine emphasizes fresh vegetables, fostering a strong consumer preference for quality produce. Moreover, stringent regulatory measures regarding food safety have heightened awareness around sourcing practices, pushing consumers towards organic and locally-sourced options. These local dynamics are creating a distinctive market environment that influences production, distribution, and consumption patterns in the vegetable sector.

Underlying macroeconomic factors: The vegetable market in China is significantly influenced by macroeconomic factors such as national economic growth, urbanization trends, and shifts in consumer spending. As the economy continues to expand, rising disposable incomes lead to increased demand for high-quality and diverse vegetable offerings. Additionally, urbanization drives the need for efficient distribution networks, enhancing access to fresh produce. Fiscal policies promoting agricultural innovation and sustainability further support market growth. Global trends, such as the rising focus on health and wellness, also encourage consumers to seek fresh and organic vegetables, shaping their purchasing behaviors and preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.