Fresh Fruits - China | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$100.10bn in 2024. The market is expected to grow annually by 7.80% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$69.84 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 51.28bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 7.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 27.2kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in China is experiencing minimal growth, influenced by factors such as increasing demand for fresh and healthy food, rising disposable income, and convenience of online shopping. Despite the slow growth rate, the sub-markets of Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits continue to drive the overall market.

Customer preferences: Consumers in China are becoming more health-conscious and are demanding fresh and nutritious fruit options. This has resulted in a growing trend towards organic and locally sourced fresh fruits, as consumers are becoming more aware of the benefits of consuming pesticide-free produce. Additionally, there has been an increase in demand for exotic and unique fruits, such as avocados and dragon fruit, as consumers are looking for novel and diverse taste experiences. This shift towards healthier and more diverse fruit options is also influenced by the growing middle class and their changing lifestyles and preferences.

Trends in the market: In China, the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is experiencing a surge in demand for imported fruits due to increasing health consciousness among consumers. This trend is driven by the growing middle class and their willingness to pay a premium for high-quality fruits. This has led to a rise in online platforms offering imported fruits, making it easier for consumers to access a wider variety. As this trend continues, it presents opportunities for both domestic and international players in the market. Industry stakeholders should closely monitor this trend and explore partnerships and collaborations to meet the evolving demands of Chinese consumers.

Local special circumstances: In China, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's vast geographical landscape and diverse climatic conditions. This results in a wide range of fruits being produced throughout the country, including tropical fruits in the southern regions and temperate fruits in the north. Additionally, the Chinese culture places a strong emphasis on fresh, locally-grown produce, leading to a preference for domestically-sourced fruits. Furthermore, stringent regulations and quality standards for imported fruits also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by macroeconomic factors in China. As the second-largest economy in the world, China's economic performance significantly impacts global markets. The country's economic growth, inflation rates, and monetary policies can have a direct impact on the demand and supply of fresh fruits. Additionally, China's rapidly growing middle class and increasing disposable income are driving higher consumption of fresh fruits, thus boosting market growth. However, challenges such as trade tensions, fluctuations in currency exchange rates, and regulatory barriers can hinder market growth in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.