Fruits & Nuts - China

China

Highlights

Revenue in the Fruits & Nuts market amounts to US$119.10bn in 2024. The market is expected to grow annually by 7.98% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$83.15 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 54.27bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 7.2% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 28.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in China is experiencing subdued growth, influenced by shifting consumer preferences towards healthier options, urbanization trends, and fluctuating supply chains that affect availability and pricing in the food sector.

Customer preferences: Consumers in China are increasingly prioritizing health and wellness, prompting a shift towards organic and sustainably sourced fruits and nuts. This trend is fueled by a growing awareness of nutritional benefits and a desire for natural food options, particularly among younger demographics and urban dwellers. Additionally, the rise of e-commerce platforms has made it easier for consumers to access diverse fruit and nut varieties, further encouraging experimentation with new products. Cultural emphasis on food quality and safety is driving demand for transparent supply chains, reflecting evolving lifestyle choices.

Trends in the market: In China, the Fruits & Nuts market is experiencing a notable shift towards organic and sustainably sourced products, driven by consumers’ increasing health consciousness. This trend is particularly strong among younger, urban populations who prioritize nutritional benefits and natural food options. The growing influence of e-commerce platforms enables easy access to a variety of fruits and nuts, encouraging consumers to explore new products. Additionally, the demand for transparent supply chains reflects a cultural emphasis on food safety, prompting industry stakeholders to adapt their sourcing and marketing strategies to align with these evolving consumer preferences.

Local special circumstances: In China, the Fruits & Nuts market is shaped by distinct geographical and cultural factors, including the country's vast agricultural diversity and regional preferences. The varied climates allow for the cultivation of a wide range of fruits and nuts, catering to local tastes and seasonal trends. Moreover, traditional Chinese dietary principles emphasize the balance of flavors and nutritional benefits, influencing purchasing habits. Regulatory frameworks also play a role, with stringent food safety standards prompting consumers to seek organic certifications, thereby driving demand for high-quality, sustainably sourced products that align with their health-conscious lifestyles.

Underlying macroeconomic factors: The Fruits & Nuts market in China is significantly influenced by macroeconomic factors such as economic growth, trade policies, and consumer spending power. As China's economy continues to expand, disposable incomes rise, leading to increased demand for premium and diverse fruit and nut products. Trade agreements and tariffs affect import costs and availability of foreign fruits and nuts, which can shift consumer preferences. Furthermore, urbanization trends drive changes in consumption patterns, with more consumers seeking convenience and health-oriented options. These dynamics, combined with a growing emphasis on sustainability and organic produce, are reshaping the market landscape and influencing purchasing behaviors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.