Baby Cereals & Other Dried Baby Food - China

China

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$2.04bn in 2024. The market is expected to grow annually by 7.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$1.43 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 137.60m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in China is currently experiencing minimal growth due to various factors such as a declining birth rate and increasing competition from alternative baby food options. Despite this, the market is expected to see steady growth in the coming years, driven by the growing health awareness among consumers and the convenience of online shopping.

Customer preferences: As China's middle class continues to grow, there has been an increase in demand for premium baby food products. Parents are willing to spend more on high-quality, organic and natural baby cereals and other dried baby food options. This trend is driven by a growing awareness of the importance of nutrition and a desire to provide the best for their children. Additionally, with the rise of e-commerce and online shopping, Chinese parents are increasingly turning to online platforms for purchasing baby food, making convenience a key factor in their decision-making.

Trends in the market: In China, the Baby Cereals & Other Dried Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by rising consumer awareness of healthy and nutritious options for their infants. Additionally, there is a growing trend of online shopping for baby food, as well as an increase in the use of social media influencers to promote these products. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the online and social media platforms to reach a wider consumer base.

Local special circumstances: In China, the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is heavily influenced by the country's one-child policy and the increasing number of working mothers. This has led to a higher demand for convenient and nutritious baby food options. Additionally, Chinese parents place a strong emphasis on traditional Chinese medicine and natural ingredients, leading to a preference for organic and herbal baby food products. The government's strict regulations on food safety also play a significant role in shaping the market, with a focus on strict quality control and labeling requirements for baby food products.

Underlying macroeconomic factors: The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The market is expected to experience faster growth in countries with strong economic growth, favorable regulatory environments, and high investment in healthcare infrastructure. Additionally, the rising prevalence of chronic diseases and the aging population worldwide are driving the demand for healthier and convenient food options for babies, leading to an increase in the demand for baby cereals and other dried baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.