Spreads - NAFTA | Statista Market Forecast

The Spreads & Sweeteners Market in NAFTA is experiencing minimal growth, influenced by factors such as consumer preference for healthier options in sub-markets like Jams & Marmalades, and the convenience of online shopping in sub-markets like Chocolate Spreads and Peanut Butter. The market's slow growth can also be attributed to increasing competition and fluctuating raw material prices.

Customer preferences: In NAFTA, the Spreads & Sweeteners Market within The Food market is experiencing a growing demand for organic and all-natural spreads, as consumers become more health-conscious and seek out clean label products. This trend is further fueled by the increasing popularity of plant-based diets and the rising awareness of the negative impact of processed foods on personal health and the environment. As a result, manufacturers are focusing on using natural ingredients and avoiding artificial additives and preservatives in their spreads, catering to the changing preferences of consumers.

Trends in the market: In the NAFTA region, the Spreads & Sweeteners Market within The Food market is experiencing a trend towards healthier and more natural products. Consumers are increasingly seeking out spreads and sweeteners made with natural ingredients, such as honey or fruit, rather than artificial sweeteners. This trend is driven by growing health consciousness and concerns over the impact of artificial ingredients on the environment. As a result, industry stakeholders are investing in research and development to meet this demand and differentiate their products. However, this shift towards natural and healthier options may also present challenges, such as higher costs and production limitations, for companies in the Spreads Market. It is crucial for industry stakeholders to carefully track and navigate this trend to stay competitive in the market.

Local special circumstances: In Mexico, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's high consumption of traditional sweet spreads like dulce de leche and cajeta. This has led to a slower adoption of alternative spreads like peanut butter and hazelnut spread. Additionally, the country's growing health consciousness has resulted in a demand for natural and organic spreads, creating opportunities for local producers to enter the market. The government's efforts to promote healthy eating habits and regulate sugar intake have also impacted the Spreads Market in Mexico.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is greatly impacted by macroeconomic factors such as trade agreements, market liberalization, and consumer preferences. The implementation of NAFTA has facilitated the free movement of goods between the US, Canada, and Mexico, allowing for increased trade and market growth. Additionally, the growing demand for healthier and organic food options has resulted in market expansion for natural and low-calorie spreads and sweeteners. Moreover, the increasing disposable income and changing lifestyles of consumers in developing countries have led to a rise in demand for convenience foods, further driving the growth of the Spreads Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.