Margarine - Angola | Statista Market Forecast

Revenue in the Margarine market amounts to US$124.50m in 2024. The market is expected to grow annually by 8.48% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$3.29 are generated in 2024.
In the Margarine market, volume is expected to amount to 89.34m kg by 2029. The Margarine market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 2.17kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine market within the Oils & Fats sector in Angola is experiencing subdued growth, influenced by factors such as fluctuating raw material costs, changing consumer preferences towards healthier options, and competition from alternative spreads.

Customer preferences: In Angola, a notable shift in consumer preferences is emerging as health-conscious lifestyles gain traction, with many individuals opting for healthier fat alternatives over traditional margarine. This trend is influenced by a younger demographic that prioritizes nutrition and wellness, often turning to plant-based spreads and natural oils. Additionally, the growing awareness of the link between diet and health outcomes is prompting consumers to seek products with transparent labeling and fewer artificial ingredients, reshaping the margarine landscape significantly.

Trends in the market: In Angola, the margarine market is experiencing a paradigm shift as consumers increasingly favor healthier alternatives to traditional products. This trend is fueled by a younger, health-conscious demographic that is gravitating towards plant-based spreads and natural oils, reflecting a broader global movement towards wellness. Additionally, the rise in health awareness is leading consumers to demand transparency in labeling and a reduction in artificial ingredients. For industry stakeholders, these changes signal a need for innovation and adaptation in product offerings, emphasizing health benefits and clean ingredients to capture the evolving market.

Local special circumstances: In Angola, the margarine market is influenced by a rich culinary tradition that heavily features local ingredients, such as palm oil and peanuts, which shapes consumer preferences. The country's diverse cultural background also drives demand for unique flavor profiles in spreads, encouraging manufacturers to innovate beyond traditional margarine. Regulatory frameworks promoting health and nutrition are further pushing brands to reduce trans fats and enhance product transparency. As urbanization increases, this urban demographic is seeking convenient, healthier options, fostering a dynamic shift in product offerings.

Underlying macroeconomic factors: The margarine market in Angola is significantly shaped by macroeconomic factors such as fluctuating palm oil prices, urbanization trends, and a growing middle class seeking affordable, nutritious food options. Global economic trends, including commodity price volatility and trade dynamics, directly impact the cost of raw materials. Additionally, national economic health, characterized by GDP growth and inflation rates, influences consumer spending power and preferences. Fiscal policies aimed at promoting local agriculture and food production enhance the availability of local ingredients, while regulatory initiatives concerning health standards compel manufacturers to adapt and innovate, driving competition and product development within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.