Fresh Meat - NAFTA

NAFTA

Highlights

Revenue in the Fresh Meat market amounts to US$143.50bn in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$281.10 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 16.25bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 28.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in NAFTA is experiencing minimal growth due to various factors such as saturation in the Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets, and increasing competition from alternative protein sources. Additionally, changing consumer preferences towards plant-based diets and environmental concerns are also impacting the market's growth rate.

Customer preferences: In recent years, consumers in the Fresh Meat Market of the Meat Market within The Food market have shown a growing preference for sustainably sourced and ethically raised meats. This trend is driven by a heightened awareness of the environmental impact of meat production, as well as a desire for healthier and more humane options. As a result, we are seeing an increase in demand for organic, grass-fed, and free-range meats from conscious consumers. This shift towards ethical and sustainable meat consumption is also reflected in the rise of plant-based alternatives and meat substitutes.

Trends in the market: In the NAFTA region, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and grass-fed meat products. This trend is driven by growing consumer preference for sustainable and ethically sourced food options. Additionally, there is a shift towards online purchasing of meat products, with e-commerce platforms offering a wider selection and convenient delivery options. These trends are significant for industry stakeholders as they must adapt their production and distribution strategies to meet changing consumer demands. Furthermore, the rise of e-commerce presents opportunities for smaller meat producers to reach a larger market and compete with larger players. However, it also poses challenges for traditional brick-and-mortar retailers. Overall, these trends indicate a growing consumer awareness and demand for high-quality, sustainable meat products, which could lead to long-term changes in the Fresh Meat Market.

Local special circumstances: In Mexico, the Fresh Meat market is heavily influenced by cultural preferences and traditional cooking methods. Beef is the most consumed meat, with a strong demand for locally raised and grass-fed cattle. Pork is also popular, with a significant portion of production coming from small-scale producers. Additionally, Mexican consumers have a strong preference for fresh, unprocessed meats, leading to a limited market for pre-packaged and frozen options. These factors contribute to a unique market dynamic, with a focus on local and sustainable production methods.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as trade policies, economic stability, and consumer preferences. Countries with open trade policies and strong economic growth are experiencing higher demand for fresh meat products, as they have more disposable income to spend on premium meat options. Additionally, as consumers become more health-conscious and demand for organic and sustainably-sourced meat increases, countries with strict regulations and high environmental standards are seeing a surge in demand for these products. Moreover, fluctuations in exchange rates and commodity prices also impact the cost and availability of fresh meat, further shaping market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.