Key regions: Russia, Spain, South Korea, Philippines, United States
The Yogurt Market in Portugal has seen moderate growth in recent years due to factors such as increasing health consciousness and the convenience of online services. However, this growth has been hindered by stagnant market conditions and competition from other dairy products.
Customer preferences: With the rise of health consciousness and the growing preference for natural and healthy food options, the demand for organic and plant-based yogurts has increased in Portugal. Additionally, there has been a shift towards lactose-free and probiotic yogurts, catering to the needs of individuals with specific dietary requirements. This trend is further fueled by the growing vegan population and the increasing awareness of the benefits of a plant-based diet for overall health and well-being.
Trends in the market: In Portugal, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for plant-based yogurt options. This trend is driven by increasing health consciousness and concerns over environmental sustainability. As a result, companies are expanding their product portfolios to include more plant-based options, such as soy, almond, and coconut yogurt. This trend is expected to continue, with the potential to disrupt the traditional dairy market. Additionally, there is a growing interest in probiotic and functional yogurt products, as consumers become more aware of the health benefits associated with these products. Industry stakeholders should closely monitor and adapt to these trends in order to remain competitive in the market.
Local special circumstances: In Portugal, the Yogurt Market within the Dairy Products & Eggs Market of The Food market is influenced by the country's strong cultural tradition of consuming dairy products. This has led to a wide variety of yogurt flavors and types being available, catering to local tastes. Additionally, the country's mild climate and abundant supply of fresh milk have contributed to the high quality of Portuguese yogurt. The market is also shaped by the country's strict regulations on dairy product labeling, ensuring transparency and trust for consumers.
Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Portugal is greatly influenced by macroeconomic factors such as consumer spending, disposable income, and economic stability. As the country's economy continues to recover from the recent recession, consumers are more willing to spend on indulgent and convenient food products, including yogurt. Additionally, the government's fiscal policies, such as tax incentives for dairy producers and subsidies for agricultural development, have also played a role in the growth of the yogurt market. Furthermore, Portugal's strong investment in the food industry and its efforts to promote healthy eating habits have created a favorable environment for the dairy market, including the yogurt segment.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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