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Tobacco Products - Portugal

Portugal
  • Revenue generated from the Tobacco Products market in Portugal is projected to be US$2.5bn in 2025.
  • It is anticipated that the market will experience an annual growth rate of -2.62% (CAGR 2025-2029).
  • Among the various segments within the market, Cigarettes hold the largest share with a volume of US$2.2bn in 2025.
  • When compared globally, China leads the way in revenue generation, with an estimated amount of US$303bn in 2025.
  • In terms of per capita figures, each person in Portugal is expected to contribute US$263.85 in revenue in 2025.
  • Online sales are predicted to account for 1.0% of the total revenue in the Tobacco Products market by 2025.
  • Portugal has seen a significant decline in tobacco consumption due to increased awareness of the health risks and government efforts to promote tobacco control measures.

Definition:

The market for Tobacco Products is constituted here by (filtered) Cigarettes, Smoking Tobacco (fine-cut tobacco, pipe tobacco), Cigars and cigarillos, and E-Cigarettes. Snuff, chewing tobacco and heat-not-burn products are not included at the moment nor are untaxed tobacco products. The five most important producers worldwide are the China National Tobacco Corporation, Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI) and Imperial Tobacco.

Structure:

The market is divided into the following segments:

  • Cigarettes
  • Smoking Tobacco
  • Cigars
  • E-cigarettes

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, and sales channels. To give a better representation of per capita figures, the population considered is 15 years and above.

To enable a better comparison between Cigarettes and Cigars and Smoking tobacco in terms of volume, per capita consumption and price per unit, the latter's volume is denoted in pieces, where one piece is equivalent to one gram of loose tobacco.

For more information on the displayed data, please use the info button right next to the boxes.

In-Scope
  • (Filtered) Cigarettes such as Marlboro Reds, Marlboro Golds, Camel Blues, etc
  • Smoking Tobacco (fine-cut and pipe tobacco) such as Marlboro Gold Fine Cut Hand Rolling Tobacco, Gold Leaf Hand Rolling Tobacco, etc
  • Cigars and cigarillos such as Davidoff Nicaragua Diadema, Rock Patel Sixty Sixty, etc
  • E-cigarettes and e-liquids such as Elf Bar BC5000, ZOVOO DRAGBAR B5000, etc
Out-Of-Scope
  • Untaxed tobacco products such as illicit cigarettes
  • Smokeless tobacco (snuff and chewing tobacco) such as Oliver Twist Arctic Chewing Tobacco, Oden’s Original Portion CB – Single Tin, etc
  • Heat-not-burn products such as IQOS
Tobacco Products: market data & analysis - Cover

Market Insights report

Tobacco Products: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    Volume

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    Key Players

    MOST_RECENT_UPDATE: Mar 2024

    SOURCE: Statista Market Insights

    Price

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    Tobacco products have been the focus of tightening regulations for decades. Higher taxation and increasing health awareness among consumers have reduced smoking rates and volume consumption significantly in the past. Over the forecast period, a certain stabilization of these losses is expected to happen. Most growth in the sector, however, is attributable to novel, risk-reduced products that can broadly be classified as vaping products or e-cigarettes (e.g., Juul).

    Sales Channels

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jun 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Tobacco products, namely, Cigarettes, Cigars, Smoking Tobacco, and E-Cigarettes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

    Consumer

    XMO_REPORT_PROMO_HEADLINE

    Tobacco Products: market data & analysis - BackgroundTobacco Products: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    OUTLOOK_EXPLORE_RELATED_TOPICS

    Tobacco industry - statistics & facts

    The global tobacco industry produced almost six million metric tons of tobacco annually. The leading producer of tobacco worldwide is China, which produced over a third of the global amount in 2023. Other major producers were Brazil and India. The leading tobacco company worldwide was Philip Morris International, generating over 35.7 billion U.S. dollars in net sales in 2023. With just almost 34 billion U.S. dollars in sales, the British American Tobacco was the second leader among tobacco companies around the world that year. In 2024, Marlboro was by far the most valuable tobacco brand in the world, with a brand value of more than 32.6 billion U.S. dollars.
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