Fresh Meat - Portugal

  • Portugal
  • Revenue in the Fresh Meat market amounts to US$4.22bn in 2024. The market is expected to grow annually by 3.57% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$412.40 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 456.80m kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.5% in 2025.
  • The average volume per person in the Fresh Meat market is expected to amount to 40.2kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

 
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Analyst Opinion

The Fresh Meat market in Portugal is experiencing slow growth, influenced by factors such as changing consumer preferences, increasing competition, and fluctuations in prices. However, the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat continue to contribute to the overall market. The availability of alternative protein sources and stricter regulations on meat production are also impacting the growth rate.

Customer preferences:
Consumers in Portugal are increasingly showing a preference for locally sourced and ethically produced fresh meat, as they become more aware of the environmental impact of their food choices. This trend is fueled by a growing interest in sustainable living and a desire to support small-scale, family-owned farms. Additionally, there is a rising demand for organic and free-range meat, as consumers place a greater emphasis on the quality and health benefits of their food. This shift towards conscious consumption is also reflected in the increasing popularity of plant-based and alternative protein options, as more consumers seek to reduce their meat intake for health and ethical reasons.

Trends in the market:
In Portugal, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and ethically sourced meat products. This trend is driven by consumer demand for transparency and animal welfare, leading to the adoption of eco-friendly production methods. Additionally, there is a growing demand for organic and grass-fed meat products, as well as alternative proteins such as plant-based meats. This trajectory towards sustainable and ethical meat production has significant implications for industry stakeholders, as they must adapt and innovate to meet consumer demands and stay competitive in the market.

Local special circumstances:
In Portugal, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's traditional cuisine and strong agricultural industry. Portugal's coastal location also plays a role in the market, with a high demand for seafood. Additionally, strict regulations on meat production and labeling ensure quality and safety for consumers. In contrast, the Fresh Meat Market in other countries may not have the same focus on traditional cuisine or face the same regulations, leading to different market dynamics.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Portugal is affected by a variety of macroeconomic factors. These include global economic trends, such as changes in international trade agreements and shifts in consumer preferences. Additionally, the national economic health of Portugal, including factors such as inflation rates and GDP growth, can impact the performance of the market. Fiscal policies, such as taxes and subsidies, also play a role in shaping the market. Other relevant financial indicators, such as consumer spending and disposable income, can influence the demand for fresh meat within The Food market. Overall, the performance of the Fresh Meat Market in Portugal is closely tied to the broader macroeconomic conditions in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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