Non-Alcoholic Drinks - Portugal

The Non-Alcoholic Drinks market in Portugal has been experiencing significant growth in recent years.

Customer preferences: Portuguese consumers have shown a growing preference for healthier beverage options, which has contributed to the increased demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a greater emphasis on health and wellness, as well as an increasing awareness of the negative effects of consuming alcoholic beverages. Additionally, the younger generation in Portugal is more health-conscious and actively seeks out non-alcoholic alternatives to traditional alcoholic beverages.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Portugal is the rising popularity of functional beverages. These beverages are formulated to provide specific health benefits, such as improved digestion, increased energy, and enhanced immunity. Functional beverages often contain ingredients like vitamins, minerals, and herbal extracts, which appeal to health-conscious consumers. This trend is driven by the growing interest in self-care and wellness, as well as the desire for convenient and on-the-go options. Another trend in the market is the increasing demand for premium and artisanal non-alcoholic drinks. Portuguese consumers are willing to pay a premium for high-quality beverages that offer unique flavors and experiences. This trend is fueled by the desire for authenticity and the appreciation of craftsmanship. Artisanal non-alcoholic drinks, such as craft sodas, mocktails, and botanical-infused beverages, are gaining popularity among consumers who seek innovative and sophisticated alternatives to traditional soft drinks.

Local special circumstances: Portugal is known for its rich culinary traditions and vibrant food culture. This cultural context has influenced the Non-Alcoholic Drinks market, with consumers seeking beverages that complement their local cuisine. For example, there is a growing demand for non-alcoholic wines and sparkling beverages that can be enjoyed with traditional Portuguese dishes. Additionally, Portugal's warm climate and coastal location contribute to the popularity of refreshing and hydrating beverages, such as fruit juices, iced teas, and flavored waters.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Portugal can also be attributed to favorable macroeconomic factors. The Portuguese economy has been steadily recovering from the financial crisis, leading to increased consumer confidence and disposable income. As a result, consumers are more willing to spend on premium and healthier beverage options. Furthermore, the tourism industry plays a significant role in driving the demand for non-alcoholic drinks, as Portugal attracts a large number of international visitors who are looking for authentic and unique experiences. In conclusion, the Non-Alcoholic Drinks market in Portugal is experiencing growth due to shifting customer preferences towards healthier options, the popularity of functional and premium beverages, local cultural influences, and favorable macroeconomic factors. This market trend is expected to continue in the coming years as consumers prioritize health and wellness and seek out innovative and authentic non-alcoholic drink options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.