Non-Alcoholic Drinks - Portugal | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$1.81bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.75bn in 2024.
Revenue, combined amounts to US$3.56bn in 2024.
The revenue, at home is expected to grow annually by 2.62% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$176.90 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 2.38bn L by 2024.
Volume, out-of-home is expected to amount to 352.00m L in 2024.
Volume, combined is expected to amount to 2.73bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.4% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 232.50L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Portugal has been experiencing significant growth in recent years.

Customer preferences: Portuguese consumers have shown a growing preference for healthier beverage options, which has contributed to the increased demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a greater emphasis on health and wellness, as well as an increasing awareness of the negative effects of consuming alcoholic beverages. Additionally, the younger generation in Portugal is more health-conscious and actively seeks out non-alcoholic alternatives to traditional alcoholic beverages.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Portugal is the rising popularity of functional beverages. These beverages are formulated to provide specific health benefits, such as improved digestion, increased energy, and enhanced immunity. Functional beverages often contain ingredients like vitamins, minerals, and herbal extracts, which appeal to health-conscious consumers. This trend is driven by the growing interest in self-care and wellness, as well as the desire for convenient and on-the-go options. Another trend in the market is the increasing demand for premium and artisanal non-alcoholic drinks. Portuguese consumers are willing to pay a premium for high-quality beverages that offer unique flavors and experiences. This trend is fueled by the desire for authenticity and the appreciation of craftsmanship. Artisanal non-alcoholic drinks, such as craft sodas, mocktails, and botanical-infused beverages, are gaining popularity among consumers who seek innovative and sophisticated alternatives to traditional soft drinks.

Local special circumstances: Portugal is known for its rich culinary traditions and vibrant food culture. This cultural context has influenced the Non-Alcoholic Drinks market, with consumers seeking beverages that complement their local cuisine. For example, there is a growing demand for non-alcoholic wines and sparkling beverages that can be enjoyed with traditional Portuguese dishes. Additionally, Portugal's warm climate and coastal location contribute to the popularity of refreshing and hydrating beverages, such as fruit juices, iced teas, and flavored waters.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Portugal can also be attributed to favorable macroeconomic factors. The Portuguese economy has been steadily recovering from the financial crisis, leading to increased consumer confidence and disposable income. As a result, consumers are more willing to spend on premium and healthier beverage options. Furthermore, the tourism industry plays a significant role in driving the demand for non-alcoholic drinks, as Portugal attracts a large number of international visitors who are looking for authentic and unique experiences. In conclusion, the Non-Alcoholic Drinks market in Portugal is experiencing growth due to shifting customer preferences towards healthier options, the popularity of functional and premium beverages, local cultural influences, and favorable macroeconomic factors. This market trend is expected to continue in the coming years as consumers prioritize health and wellness and seek out innovative and authentic non-alcoholic drink options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.