Beauty & Personal Care - Portugal

Portugal

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In Portugal, the Beauty & Personal Care market is projected to generate a revenue of US$2.31bn in 2025.
This market is expected to experience an annual growth rate of 3.13% (CAGR 2025-2030).
The largest segment in this market is Personal Care, which is estimated to have a market volume of US$1.08bn in 2025.
When compared globally, United States generates the highest revenue in the Beauty & Personal Care market, with US$105bn in 2025.
In terms of per capita revenue, in Portugal is predicted to generate US$2.31bn per person in 2025.
Furthermore, it is projected that online sales will contribute 25.4% of the total revenue in the Beauty & Personal Care market by 2025.
The demand for organic and natural beauty products is rapidly increasing in Portugal, reflecting the country's growing focus on sustainability and eco-friendly lifestyle choices.

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United States,
Worldwide,
India,
Indonesia,
Canada

Analyst Opinion

The Beauty & Personal Care market in Portugal is facing stagnant growth, influenced by factors such as shifting consumer preferences towards natural ingredients, increased competition, and economic challenges that limit discretionary spending on non-essential products.

Customer preferences: Consumers in Portugal are gravitating towards beauty and personal care products that emphasize sustainability and ethical sourcing, reflecting a broader cultural shift towards environmental consciousness. This trend is particularly pronounced among younger demographics who prioritize brands that align with their values, such as cruelty-free and eco-friendly practices. Additionally, the rise of social media influencers is shaping purchasing decisions, as consumers seek authenticity and peer validation in their beauty routines, driving demand for niche and artisanal brands.

Trends in the market: In Portugal, the Beauty & Personal Care market is experiencing a notable shift towards clean beauty products, with consumers increasingly favoring formulations that are free from harmful chemicals and synthetic additives. The rise of organic and natural ingredients is particularly appealing to health-conscious shoppers. Additionally, the influence of social media continues to drive trends, as platforms like Instagram and TikTok promote diverse beauty standards and encourage consumers to explore new brands. This growing demand for transparency and ethical practices is reshaping brand strategies, compelling industry stakeholders to innovate and adapt their offerings to meet evolving consumer expectations.

Local special circumstances: In Portugal, the Beauty & Personal Care market is uniquely influenced by the country's rich cultural heritage and emphasis on natural beauty. The Mediterranean climate fosters the use of locally sourced ingredients, such as olive oil and aloe vera, which are celebrated for their skincare benefits. Additionally, stringent EU regulations on cosmetics promote safety and transparency, aligning with consumer preferences for clean beauty. This cultural appreciation for authenticity, combined with a rising interest in sustainability, drives brands to innovate while honoring traditional practices, setting Portugal apart in the global market.

Underlying macroeconomic factors: The Beauty & Personal Care market in Portugal is significantly shaped by macroeconomic factors including consumer spending trends, economic stability, and global market dynamics. The country's robust tourism sector boosts demand for beauty products, as visitors seek local brands that emphasize natural ingredients and authenticity. Economic recovery post-pandemic has led to increased disposable income, encouraging consumers to invest in premium beauty products. Additionally, Portugal's commitment to sustainability aligns with global trends, as fiscal policies support eco-friendly practices, driving innovation in the sector. These factors collectively enhance market growth and competitiveness on an international scale.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Population

Female Population

Male Population

Households

Household Income

Consumer Spending

Consumer Price Index (CPI)

Price Level Index (PLI)

Finance

Business Cycle

International Trade

Tax Rates

Exchange Rates

Health

NOTES: Based on data from IMF, World Bank, UN and Eurostat

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

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Cosmetics market in Europe - statistics & facts

The evolving consumer demand and product innovations keep on driving the growth of global cosmetics market. In recent years, revenues experienced significant growth, and forecasts indicate that this upward trend is set to continue. The market was in fact projected to be worth about 129 billion U.S dollars by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by Europe with a share of 24 percent. Generally, the cosmetic market can be broken down into five main categories: skin care, hair care, make-up, perfumes, and hygiene products.

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