Convenience Food - Fiji

Fiji

Highlights

Revenue in the Convenience Food market amounts to US$51.62m in 2024. The market is expected to grow annually by 5.64% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$54.74 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 10.16m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 9.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Fiji has shown minimal growth, possibly due to factors such as limited availability of ready-to-eat meals and soups, lack of awareness among consumers, and preference for traditional cooking methods. However, with increasing urbanization and busy lifestyles, there is potential for growth in this market.

Customer preferences: Consumers in Fiji are increasingly turning towards convenience food options due to their busy lifestyles and the growing influence of Western food culture. This has led to a rise in demand for ready-to-eat meals and packaged snacks that offer quick and easy meal solutions. Moreover, with the rise in urbanization and changing dietary habits, there is a growing preference for healthier and more nutritious convenience food options, such as plant-based or organic options. This shift towards healthier convenience food choices is also driven by the increasing awareness of the link between diet and overall health.

Trends in the market: In Fiji, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and convenient options. This trend is driven by the increasing health consciousness among consumers and the need for quick and easy meal solutions. As a result, there is a rise in the availability of organic and plant-based options in the market. This trajectory is significant for industry stakeholders, as it presents opportunities for product innovation and partnerships with health and wellness brands. Additionally, it highlights the need for convenience food companies to prioritize sustainability and ethical sourcing practices to meet consumer demands and stay competitive in the market.

Local special circumstances: In Fiji, the Convenience Food market is heavily influenced by the country's unique geographical and cultural factors. With a large population of indigenous Fijians, the market is dominated by traditional Fijian dishes such as Lovo and Kokoda. Additionally, the market is also impacted by the growing tourism industry, with an increasing demand for international cuisines. The regulatory environment also plays a role, with strict laws on food safety and labeling, affecting the types of convenience foods available in the market. These factors differentiate the Convenience Food market in Fiji from other markets, shaping its dynamics and opportunities for growth.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Fiji is influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and government policies on imports and exports. The country's economic growth and stability play a crucial role in determining the demand for convenience food products. Additionally, increasing urbanization and a growing middle class with busy lifestyles are driving the demand for convenient and ready-to-eat food options. However, fluctuations in currency exchange rates and rising food prices may pose challenges for market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.