Breakfast Cereals - NAFTA

NAFTA

Highlights

Revenue in the Breakfast Cereals market amounts to US$26.90bn in 2024. The market is expected to grow annually by 2.64% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$52.72 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 3.45bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 6.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in NAFTA is seeing minimal growth due to various factors such as changing consumer preferences, increasing competition, and a slowdown in demand. These factors have impacted the market's growth rate, which remains stagnant.

Customer preferences: The Breakfast Cereals Market within the Bread & Cereal Products Market has seen a rise in demand for healthier and more nutritious options, as consumers become more health-conscious. This trend is further fueled by a growing focus on sustainable and ethically sourced ingredients, as well as a shift towards plant-based and gluten-free breakfast options. Additionally, there has been an increase in demand for convenient and on-the-go breakfast options, as consumers prioritize convenience and time-saving solutions in their busy lifestyles.

Trends in the market: In the Breakfast Cereals Market, there is a growing trend towards healthier options, with consumers demanding more natural and organic products. This trend is driven by increasing health consciousness and concerns over the impact of processed foods on long-term well-being. As a result, industry players are investing in product innovation and marketing strategies to cater to this demand. This trend is expected to continue, with consumers becoming more health-conscious and demanding transparency in ingredients and sourcing. This shift towards healthier options presents opportunities for industry stakeholders to differentiate their products and gain a competitive edge. Additionally, it could lead to increased partnerships and collaborations with health and wellness companies to further promote and market these products.

Local special circumstances: In Canada, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong agricultural sector and strict regulations on food labeling and ingredient sourcing. In Mexico, the market is shaped by the country's rich culinary heritage and preference for traditional breakfast options, leading to a demand for locally sourced and authentic cereal products. In the United States, the market is driven by the growing health consciousness among consumers, resulting in a rise in demand for organic and gluten-free cereal options.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending patterns, inflation rates, and trade policies. Countries with strong economic growth and stable inflation rates tend to have a higher demand for breakfast cereals, as consumers have more disposable income to spend on convenience foods. Additionally, trade policies, such as import and export regulations, can greatly influence the availability and pricing of breakfast cereals in a given country. Furthermore, shifts in consumer preferences towards healthier breakfast options, as well as the rise of e-commerce and online shopping, are also important macroeconomic factors shaping the growth of the Breakfast Cereals Market. These factors, along with others such as population growth and urbanization, play a significant role in the overall performance of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.