Breakfast Cereals - Fiji

Fiji

Highlights

Revenue in the Breakfast Cereals market amounts to US$11.06m in 2024. The market is expected to grow annually by 5.05% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$11.73 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.42m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Fiji is experiencing minimal growth, impacted by factors such as limited consumer awareness and lack of access to digital technologies. Despite the convenience of online services, the market is hindered by traditional preferences and low health consciousness.

Customer preferences: As consumers in Fiji become more health-conscious, there has been a notable increase in demand for healthier breakfast cereal options. This trend is influenced by cultural values placed on wellness and the growing number of health-conscious individuals. In addition, the rise of digital platforms has made it easier for consumers to access information on healthy eating, leading to a surge in demand for organic and natural breakfast cereals.

Trends in the market: In Fiji, the Breakfast Cereals market is experiencing a surge in demand for healthier and more nutritious options. This trend is driven by consumers' growing health consciousness and desire for convenient breakfast options. As a result, cereal manufacturers are introducing products with natural and organic ingredients, as well as gluten-free and low-sugar options. This trend is expected to continue, as more consumers prioritize their health and seek out convenient and nutritious breakfast choices. Industry stakeholders should capitalize on this trend by investing in product innovation and marketing strategies that cater to this growing demand.

Local special circumstances: In Fiji, the Breakfast Cereals market is heavily influenced by the country's geographical location as an island nation with limited agricultural resources. This has led to a dependence on imported ingredients, resulting in higher prices for breakfast cereal products. Additionally, the cultural preference for traditional breakfast options such as cassava and taro has hindered the growth of the market. This, along with strict regulations on food imports, has created challenges for international brands trying to enter the market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Fiji is greatly influenced by macroeconomic factors. Global economic trends, such as the increasing demand for convenience food and the growing health consciousness among consumers, are driving the market growth. At the same time, Fiji's national economic health is also a key factor, with its stable GDP growth and rising disposable income supporting the consumption of packaged breakfast cereals. Fiscal policies, including import and export regulations, also play a role in shaping the market, as well as other financial indicators like inflation rates and exchange rates. These factors, along with the country's growing population and urbanization, are expected to continue driving the demand for breakfast cereals in Fiji.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.