Prepared Baby Food - NAFTA

NAFTA

Highlights

Revenue in the Prepared Baby Food market amounts to US$2.19bn in 2024. The market is expected to grow annually by 3.17% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$4.30 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 229.70m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in NAFTA is facing negligible growth, influenced by factors like changing consumer preferences, increased health consciousness, and convenience of online options.

Customer preferences: As more parents prioritize convenience and time-saving solutions, there has been a rising demand for prepared baby food in The Food market. This trend is further fueled by the increasing number of working mothers and the growing awareness of the importance of proper nutrition for infants. Additionally, with the rise of social media and online parenting communities, there is a growing emphasis on organic and natural ingredients in prepared baby food, catering to the preferences of health-conscious parents.

Trends in the market: In the NAFTA region, there is a growing trend of consumers moving towards healthier and more natural options in the Prepared Baby Food Market. This has led to an increase in demand for organic and non-GMO baby food products. In addition, there is a rising interest in plant-based and vegan options for baby food. These trends are significant for industry stakeholders as they must adapt to changing consumer preferences and invest in research and development to meet these demands. This could also have implications for the supply chain, as sourcing organic and non-GMO ingredients may become more challenging and costly. Overall, the trajectory of these trends suggests that the Prepared Baby Food Market will continue to see a shift towards healthier and more sustainable options.

Local special circumstances: In Mexico, the Prepared Baby Food Market is heavily influenced by the country's traditional food culture, with a strong emphasis on homemade and natural options. This has led to a slow adoption of prepared baby food products, as many parents prefer to make their own baby food from scratch. Additionally, Mexico's strict regulations on food labeling and safety have resulted in a limited market for imported baby food brands. This has created opportunities for local companies to cater to the specific dietary needs and preferences of Mexican babies and their families.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending, population growth, and government policies. Changes in consumer behavior and spending patterns, along with fluctuations in birth rates, can greatly affect the demand for prepared baby food products. Additionally, government policies such as regulations on food safety and subsidies for infant nutrition can also impact the market. Furthermore, global economic trends, such as trade agreements like NAFTA, can have a significant influence on the availability and pricing of ingredients used in prepared baby food, ultimately affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.