Baby Food - Egypt

  • Egypt
  • Revenue in the Baby Food market amounts to US$206.50m in 2024. The market is expected to grow annually by 7.16% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$19,990m in 2024).
  • In relation to total population figures, per person revenues of US$1.77 are generated in 2024.
  • In the Baby Food market, volume is expected to amount to 22.04m kg by 2029. The Baby Food market is expected to show a volume growth of 5.3% in 2025.
  • The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

 
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Analyst Opinion

The Baby Food market in Egypt has been experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing awareness about nutrition, and the convenience of online purchasing options. The sub-markets within this market also play a role in shaping its growth rate. The Baby Milk & Infant Formula segment, for instance, is driven by the high demand for quality nutrition for infants, while the Prepared Baby Food segment is influenced by busy lifestyles and the need for convenient and healthy options. However, challenges such as high production costs and strict regulations also impact the growth of the overall market.

Customer preferences:
As more Egyptian parents prioritize convenience and efficiency, the demand for ready-to-eat and on-the-go baby food options has increased. In addition, with the growing trend of health-consciousness, there is a rising demand for organic and natural baby food products. Moreover, the rise of e-commerce platforms and the availability of online shopping options have made it easier for busy parents to purchase baby food products, contributing to the growth of the online baby food market in Egypt.

Trends in the market:
In Egypt, the Baby Food Market is experiencing a surge in demand for organic and natural products. This trend is driven by increasing health consciousness among consumers and a desire for products with minimal processing. Additionally, there is a growing preference for locally sourced ingredients and transparency in production processes. These trends have significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to cater to this changing consumer landscape. This shift towards more natural and locally sourced products also presents opportunities for collaboration with local farmers and suppliers.

Local special circumstances:
In Egypt, the Baby Food Market within The Food market is influenced by the country's rapidly growing population, which is expected to reach 150 million by 2050. This has led to an increase in demand for baby food products, particularly those that cater to specific dietary and nutritional needs. Additionally, cultural norms and traditions play a significant role in the types of baby food products that are popular in Egypt. For example, there is a high demand for Halal-certified baby food products, reflecting the country's predominantly Muslim population. Moreover, the Egyptian government has implemented strict regulations on the quality and safety of baby food products, ensuring consumer confidence and driving market growth.

Underlying macroeconomic factors:
The Baby Food Market within The Food market in Egypt is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The market is heavily influenced by the country's overall economic health, as well as fiscal policies and other financial indicators. Countries with strong economic growth and supportive policies for the food industry are experiencing a rise in demand for baby food products, while those with economic challenges may face slower growth. Additionally, the rising population and increasing urbanization in Egypt are also contributing to the growth of the Baby Food Market, creating a larger consumer base for these products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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