Alcoholic Drinks - Egypt | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$467.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$264.0m in 2024.
Revenue, combined amounts to US$731.5m in 2024.
The revenue, at home is expected to grow annually by 9.05% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.08 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 198.8m L by 2024.
Volume, out-of-home is expected to amount to 57.5m L in 2024.
Volume, combined is expected to amount to 256.3m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 0.1% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 1.74L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptians have traditionally consumed alcoholic beverages, with beer being the most popular choice. However, there has been a shift in customer preferences towards other types of alcoholic drinks, such as wine and spirits. This change in preferences can be attributed to a growing middle class with higher disposable incomes, as well as an increasing interest in international brands and flavors.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Egypt is the growing demand for craft beer. Craft beer has gained popularity among consumers who are looking for unique and high-quality products. This trend is driven by a younger generation of consumers who are willing to pay a premium for craft beer that offers a more diverse range of flavors and styles. Another trend in the market is the increasing popularity of wine. Wine consumption has been on the rise in Egypt, with a growing number of consumers developing a taste for both local and imported wines. This trend can be attributed to a changing lifestyle and a desire for more sophisticated and diverse drinking options.

Local special circumstances: One of the factors that has contributed to the growth of the Alcoholic Drinks market in Egypt is the country's large population. With a population of over 100 million people, there is a significant consumer base for alcoholic beverages. Additionally, Egypt has a young population, with a large percentage of the population falling within the legal drinking age. This demographic factor has also contributed to the growth of the market. Another special circumstance in Egypt is the country's tourism industry. Egypt is a popular tourist destination, attracting millions of visitors each year. Tourists, especially those from Western countries, often have a higher disposable income and are more likely to consume alcoholic beverages during their stay. This has created a lucrative market for alcoholic drinks in Egypt.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Egypt can be attributed to several underlying macroeconomic factors. One of the key factors is the country's economic growth. Egypt has experienced steady economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has allowed consumers to have more purchasing power, leading to increased demand for alcoholic drinks. Another macroeconomic factor is the government's efforts to attract foreign investment. The Egyptian government has implemented policies to encourage foreign companies to invest in the country, including in the alcoholic drinks industry. This has led to an influx of international brands and products, further driving the growth of the market. In conclusion, the Alcoholic Drinks market in Egypt is experiencing significant growth due to changing customer preferences, including a shift towards craft beer and an increasing interest in wine. Local special circumstances, such as a large population and a thriving tourism industry, have also contributed to the growth of the market. Additionally, underlying macroeconomic factors, including economic growth and government policies, have played a role in driving the market's expansion.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.