Key regions: South Korea, Philippines, Canada, United States, Japan
The Sweeteners Market within the Spreads & Sweeteners Market in Egypt is experiencing minimal growth due to factors such as increasing health consciousness among consumers and the convenience of online shopping. However, the market is hindered by the competition between sub-markets such as Honey, Sugar, and Artificial Sweeteners.
Customer preferences: The Egyptian market for sweeteners has seen a rise in demand for healthier, natural alternatives to traditional sugar. This trend is driven by a growing awareness of the health risks associated with excessive sugar consumption, as well as an increase in health-conscious consumers. As a result, there has been a surge in demand for natural sweeteners such as stevia, agave, and honey. This shift towards natural sweeteners is also influenced by cultural preferences for traditional and natural ingredients in food and beverages. Additionally, with a growing population of young and urban consumers, there is a rising demand for convenient and low-calorie options, leading to the popularity of artificial sweeteners in the market.
Trends in the market: In Egypt, there is a growing demand for natural and healthier alternatives to traditional spreads and sweeteners. This trend aligns with the global shift towards clean label and natural products. As consumers become more health-conscious, they are seeking out products with reduced sugar and artificial ingredients. This has led to an increase in the use of natural sweeteners like honey and maple syrup in spreads and sweeteners. This trend is expected to continue, with industry stakeholders focusing on developing and promoting healthier options to meet the evolving consumer preferences. Additionally, there is a rise in the use of social media and influencer marketing to reach a wider audience and educate consumers about the benefits of natural sweeteners, further driving the growth of this market segment.
Local special circumstances: In Egypt, the Spreads & Sweeteners Market is heavily influenced by the country's rich history and cultural preferences. Traditional Egyptian cuisine heavily incorporates honey and dates, making them popular choices in the Sweeteners Market. Additionally, government regulations on sugar production and consumption have a significant impact on the market dynamics. The country's growing health consciousness has also led to a rise in demand for natural and healthier sweeteners, such as stevia and agave nectar. These factors make the Egyptian market unique and differentiate it from other markets in the region.
Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Egypt is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. The country's strong economic growth and increasing disposable income have led to a growing demand for high-quality food products, including spreads and sweeteners. Additionally, the government's efforts to attract foreign investments and improve the business climate have created a favorable environment for market growth. Furthermore, the rising health consciousness among consumers and the increasing prevalence of chronic diseases have also contributed to the demand for healthier and natural sweeteners.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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