Fresh Vegetables - Egypt

  • Egypt
  • Revenue in the Fresh Vegetables market amounts to US$20.17bn in 2024. The market is expected to grow annually by 10.84% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$101bn in 2024).
  • In relation to total population figures, per person revenues of US$176.20 are generated in 2024.
  • In the Fresh Vegetables market, volume is expected to amount to 9.33bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.0% in 2025.
  • The average volume per person in the Fresh Vegetables market is expected to amount to 66.5kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

 
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Analyst Opinion

The Fresh Vegetables Market in Egypt is experiencing subdued growth, influenced by factors such as fluctuating agricultural productivity, shifting consumer preferences towards healthier options, and challenges in distribution and supply chain efficiency impacting overall market dynamics.

Customer preferences:
Consumers in Egypt are increasingly gravitating towards organic and locally sourced vegetables, motivated by a growing awareness of health and nutrition. This shift reflects a broader cultural movement prioritizing sustainability and wellness, particularly among younger demographics who value transparency in food sourcing. Additionally, urbanization is driving demand for convenient meal solutions, resulting in rising popularity for pre-packaged fresh vegetable options. The integration of technology in purchasing, such as online grocery delivery services, is also reshaping shopping habits, making fresh vegetables more accessible to diverse consumer groups.

Trends in the market:
In Egypt, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and sustainability. This trend is particularly prevalent among younger generations who prioritize transparency in food sourcing. Concurrently, urbanization is fueling demand for convenience, leading to a rise in pre-packaged fresh vegetable options. The adoption of technology, exemplified by the growth of online grocery delivery services, is transforming shopping behaviors, enhancing accessibility for various consumer segments and prompting industry stakeholders to adapt their strategies accordingly.

Local special circumstances:
In Egypt, the Fresh Vegetables Market is influenced by the country's rich agricultural heritage and diverse climate, which supports the cultivation of a wide variety of vegetables throughout the year. Cultural preferences for fresh produce, often linked to traditional diets, drive consumers towards local markets. Additionally, regulatory frameworks promoting organic farming practices are gaining traction, encouraging farmers to adopt sustainable methods. Urban centers witness a surge in demand for convenient, ready-to-cook vegetable packs, reflecting busy lifestyles while ensuring that quality and freshness remain paramount in consumers' choices.

Underlying macroeconomic factors:
The Fresh Vegetables Market in Egypt is shaped by macroeconomic factors such as agricultural policies, inflation rates, and global commodity prices. As the country continues to invest in agricultural infrastructure and technologies, productivity in vegetable farming is expected to rise, enhancing supply dynamics. Additionally, fluctuating inflation and exchange rates impact consumer purchasing power, influencing demand for fresh produce. Global trends towards healthy eating and sustainability drive interest in local markets, while international trade agreements can open avenues for exporting Egyptian vegetables, further stimulating market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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