Beauty & Personal Care - Egypt

Egypt

The revenue generated in the Beauty & Personal Care market in Egypt is estimated to amount to US$7.02bn in 2024.
It is projected that the market will experience an annual growth rate of 6.15% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is expected to have a market volume of US$3.26bn in 2024.
In comparison to other countries, in the United States generates the highest revenue in the Beauty & Personal Care market, reaching US$101bn in 2024.
When considering the total population, the per person revenue in Egypt is approximately US$61.34 in 2024.
Furthermore, it is predicted that online sales will contribute 11.7% of the total revenue in the Beauty & Personal Care market by 2024.
Egyptian consumers are increasingly seeking natural and organic beauty products, as they prioritize sustainability and wellness.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market in Egypt is currently facing stagnant growth due to various challenges, including economic fluctuations, changing consumer preferences, and increased competition from international brands, impacting overall market dynamics and investment potential.

Customer preferences: Consumers in Egypt are increasingly prioritizing natural and organic beauty products, reflecting a growing awareness of health and sustainability. This shift is influenced by a younger, more environmentally conscious demographic that values transparency and ethical sourcing. Additionally, the rise of social media has amplified the demand for personalized beauty solutions, as individuals seek tailored experiences that resonate with their unique identities. As urban lifestyles evolve, convenience-driven products, such as multitasking skincare and on-the-go beauty essentials, are also gaining traction, reshaping the market landscape.

Trends in the market: In Egypt, the Beauty & Personal Care market is experiencing a notable shift towards natural and organic products, driven by an increasingly health-conscious and eco-aware consumer base. This trend is particularly prominent among younger demographics who prioritize sustainability and ethical sourcing in their purchasing decisions. Additionally, social media platforms are fueling demand for personalized beauty experiences, as consumers seek products that reflect their individuality. The rise of urban lifestyles is also leading to a preference for convenience-focused solutions, such as multitasking skincare and portable beauty items, prompting brands to adapt their offerings to meet these evolving consumer needs.

Local special circumstances: In Egypt, the Beauty & Personal Care market is shaped by a rich cultural heritage that values traditional beauty rituals and natural ingredients, influencing consumer preferences towards locally sourced products. The country's diverse climate and skin types also drive demand for tailored skincare solutions that address specific regional concerns, such as humidity and sun exposure. Furthermore, regulatory frameworks promoting natural and organic certifications are fostering transparency and trust among consumers, enhancing the appeal of brands that prioritize ethical practices and sustainability in their offerings.

Underlying macroeconomic factors: The Beauty & Personal Care market in Egypt is significantly influenced by macroeconomic factors such as economic stability, consumer purchasing power, and demographic trends. A growing middle class, coupled with rising disposable incomes, is driving demand for premium beauty products. Additionally, fluctuations in currency exchange rates can affect pricing and import costs for international brands. National fiscal policies aimed at promoting local manufacturing and reducing import tariffs further enhance market competitiveness. Global trends towards sustainability and ethical consumption also resonate with Egyptian consumers, prompting brands to align with these values to capture market share.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.