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Baby Snacks & Others - NAFTA

NAFTA
  • Revenue in the Baby Snacks & Others market amounts to US$380.60m in 2024. The market is expected to grow annually by 5.05% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$0.75 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 18.87m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 3.2% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in NAFTA has seen minimal growth due to factors such as saturation in the market, changing consumer preferences, and increasing competition from homemade and organic baby food options. This has impacted the market's growth rate, but online sales and convenience are still driving some growth.

Customer preferences:
Consumers in the Baby Snacks & Others Market of the Baby Food Market within The Food market are increasingly looking for healthier and more natural options for their little ones. This has led to a rise in demand for organic and non-GMO baby snacks and other products. Additionally, as more parents become aware of the importance of early childhood nutrition, there has been a growing interest in international and multicultural flavors, reflecting diverse cultural influences and preferences.

Trends in the market:
In NAFTA, the Baby Snacks & Others Market of the Baby Food Market within The Food market is seeing a surge in demand for organic and natural products. This trend is driven by increasing consumer awareness about the health benefits of such products and a growing preference for clean label options. As a result, major players in the industry are investing in research and development to expand their portfolio of organic and natural baby snacks. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to capitalize on the growing demand for healthier options in the baby food market.

Local special circumstances:
In NAFTA, the Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by unique factors such as the high demand for organic and natural baby food products in Canada and Mexico. In Canada, the growing trend of "clean eating" and increasing concerns about food safety have led to a surge in demand for healthier baby food options. In Mexico, the government's efforts to promote breastfeeding and discourage the use of formula milk have resulted in a smaller market for baby snacks and other processed baby food products. Additionally, the cultural preference for homemade baby food and limited access to imported baby food products also play a role in shaping the market dynamics.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending, population demographics, and government policies. In countries with a growing middle class and increasing disposable income, there is a higher demand for convenience foods, including baby snacks. On the other hand, countries with economic instability or declining birth rates may see a slower growth in this market. Additionally, government regulations and policies related to food safety and nutrition also play a significant role in shaping the market landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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