Baby Milk & Infant Formula - Worldwide

Worldwide

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$53.57bn in 2024. The market is expected to grow annually by 5.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.91 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.48bn kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula market is experiencing steady growth within the overall Food market, with factors such as increasing demand for formula products and rising health consciousness among parents driving this growth. However, the market's growth rate remains minimal due to factors such as declining birth rates and stricter regulations.

Customer preferences: The growing trend of health and wellness consciousness among parents has led to a shift towards organic and natural options in the Baby Milk & Infant Formula Market of the Baby Food Market. With a focus on providing high-quality nutrition for their babies, consumers are increasingly opting for products with clean labels and minimal additives. This trend is also driven by the rising awareness of the health benefits of breastfeeding and the preference for more natural approaches to infant care.

Trends in the market: In recent years, there has been a significant increase in demand for organic and natural baby milk and infant formula products worldwide. This trend is driven by the growing awareness among consumers about the potential health benefits of these products, as well as concerns over the use of chemicals and additives in traditional formulas. Additionally, there is a rising trend of consumers seeking out locally sourced and sustainable options, which has led to an increase in small-scale producers entering the market. This shift towards natural and organic products is expected to continue, presenting opportunities for industry stakeholders to tap into this growing market segment. However, it also poses challenges for larger players who may struggle to adapt their production processes and supply chains to meet this demand. As such, companies will need to find ways to differentiate themselves and stay ahead of these trends in order to remain competitive in the global baby milk and infant formula market.

Local special circumstances: In China, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily regulated by the government due to past scandals involving contaminated milk products. This has led to a strong focus on quality and safety in the market. Additionally, cultural preferences for imported brands and the one-child policy have also impacted market dynamics, driving demand for premium and organic formula options. Meanwhile, in Nigeria, the market is largely driven by a growing middle class and increasing urbanization, leading to a shift towards packaged and ready-to-use formula products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is affected by various macroeconomic factors. One such factor is the global economic climate, which can impact consumer spending habits and influence market demand. National economic health, including factors such as GDP, inflation rates, and unemployment, also plays a significant role in determining market performance. Fiscal policies, such as taxation and subsidies, can also affect the cost of production and impact market growth. Other financial indicators, such as interest rates and exchange rates, can also impact market dynamics. Overall, a stable and favorable macroeconomic environment can foster market growth, while economic uncertainty and instability can hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.