Baby Milk & Infant Formula - Spain

Revenue in the Baby Milk & Infant Formula market amounts to US$332.70m in 2024. The market is expected to grow annually by 4.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$7.01 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 13.23m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Spain is experiencing minimal growth, influenced by factors such as declining birth rates, increased breastfeeding, and stricter regulations. Despite this, the market is expected to continue expanding due to the growing demand for premium and organic products.

Customer preferences: As the demand for organic and natural products continues to rise, parents in Spain are increasingly choosing baby milk and infant formula that are free from artificial ingredients. This trend is driven by a growing awareness of the benefits of a healthy and balanced diet for infants, as well as a desire to provide the best possible nutrition for their children. Additionally, with more parents opting for plant-based diets, there is a growing demand for plant-based baby milk and infant formula options in the market. This shift towards healthier and more sustainable options is reflective of the overall consumer trend towards health and wellness in Spain.

Trends in the market: In Spain, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards organic and natural products. This trend is driven by increasing consumer demand for healthier options and concerns about the use of additives and preservatives in traditional formula. As a result, major players in the industry are expanding their organic offerings and smaller, niche brands are gaining traction. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for product differentiation.

Local special circumstances: In Spain, the Baby Milk & Infant Formula Market is heavily regulated by the government to ensure the safety and quality of products. This has resulted in a limited number of brands being available in the market. Additionally, cultural attitudes towards breastfeeding play a significant role in the demand for baby milk and formula. In recent years, there has been a growing trend towards organic and natural products, leading to the emergence of niche brands in the market. The country's strong food and beverage industry also influences the marketing and distribution of baby food products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Spain is heavily influenced by macroeconomic factors such as national economic health, government policies, and global economic trends. The country's stable economic conditions and a growing middle-class population have increased the demand for premium baby food products. Additionally, government initiatives to promote breastfeeding have led to a decline in the consumption of baby formula, while rising health concerns and increasing disposable income have spurred the demand for organic and natural baby food products. Furthermore, the presence of major market players and investments in the development of innovative baby food products are also contributing to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.