Vegetables - Spain

Spain

Highlights

Revenue in the Vegetables market amounts to US$12.82bn in 2024. The market is expected to grow annually by 3.12% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$270.00 are generated in 2024.
In the Vegetables market, volume is expected to amount to 6.15bn kg by 2029. The Vegetables market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 122.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Spain has been experiencing slow growth, influenced by factors such as changing consumer preferences towards healthier diets, competition from international suppliers, and fluctuations in agricultural production affecting availability and pricing.

Customer preferences: Consumers in Spain are increasingly prioritizing sustainable and locally sourced vegetables, reflecting a growing awareness of environmental issues and a preference for organic produce. This shift is particularly pronounced among younger demographics, who are more inclined to support local farmers and seek transparency in food sourcing. Additionally, urbanization and busier lifestyles are driving demand for convenient, pre-packaged vegetable options that maintain freshness, while plant-based diets gain traction, influencing purchasing habits across various consumer segments.

Trends in the market: In Spain, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by heightened consumer awareness of sustainability and health. Younger consumers, in particular, are increasingly demanding transparency in food sourcing, which is prompting retailers to highlight local origins. Concurrently, urban lifestyles are fostering a preference for convenient, pre-packaged vegetable options that preserve freshness. This convergence of trends is reshaping purchasing behaviors and encouraging industry stakeholders to adapt their supply chains and marketing strategies to meet the evolving expectations of health-conscious consumers.

Local special circumstances: In Spain, the Vegetables Market is uniquely shaped by its diverse climate and rich agricultural heritage, allowing for a wide variety of locally grown produce. The Mediterranean diet, deeply ingrained in Spanish culture, emphasizes the consumption of fresh vegetables, which fuels demand for seasonal and organic options. Additionally, strict EU regulations on food safety and organic certifications enhance consumer trust in locally sourced products. This combination of geographical advantages, cultural preferences, and regulatory frameworks fosters a robust market for sustainable and fresh vegetable offerings, distinguishing Spain from other regions.

Underlying macroeconomic factors: The Vegetables Market in Spain is significantly influenced by macroeconomic factors such as national economic stability, consumer spending habits, and agricultural policies. A robust national economy encourages higher disposable incomes, leading to increased demand for high-quality vegetables, particularly organic and locally sourced options. Global economic trends, such as rising food prices and supply chain disruptions, also impact market dynamics, prompting consumers to prioritize fresh produce. Furthermore, EU agricultural subsidies and sustainability initiatives promote investment in modern farming techniques, enhancing productivity and ensuring a steady supply of vegetables. These factors collectively shape market trends and consumer preferences in Spain's vibrant food landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.